As technology enthusiasts, have you ever thought about what makes a mobile app engaging, effective, and successful? A unique idea, user-friendliness, technology stack, or great design?
The difference between a good and bad app is often coming down to its user experience quality. A well-designed mobile app with a seamless user experience is what separates successful apps from unsuccessful ones. As there are numerous apps available for particular things, that’s the reason mobile users expect a lot from an app. This includes quicker loading time, ease of use, and delight during the interaction. If you want your app to be successful, consider UX as an essential component of product strategy.
For further app development process, the app design, consisting of user experience and user interface, lays a good foundation. We believe you are interested in knowing the cost of app design and what methods and services brood the pricing framework.
Here we’ll cut to the chase and tell you how much it cost you to design a mobile app in 2020. In this article, we will figure out and look at all mobile app design stages to estimate the cost of creating an appealing design for your mobile application.
Deciding Between Native or Custom Design
When you want to estimate the mobile app design cost, you need to decide if you want to go with native design or custom design. Let’s see what custom and native UI design means.
What is a Native Design?
As we all know, every platform has its guidelines that illustrate how elements in an app should look, how they interact with and relate to other elements, and where the element should be located.
A native UI follows a strict set of guidelines. The guidelines of the platform allow designers to build interfaces that look like part of the operating system. Let’s look at the pros of this design approach.
Pros of Native Design
Familiarity- Utilizing elements familiar to users can make you assure that there will be practically no learning curve.
Faster development- Instead of designing everything from scratch, designers can use ready-made templates.
Reduced design cost- Compared to custom, a native design takes less time. Therefore, it costs you less.
What is a Custom Design?
A custom User Interface is designed from scratch. Designers can build great interfaces by using unique styles and illustrations to attract attention.
Pros of Custom Design
Improved (UX)user experience- With modern design approaches, designers can build unique experiences that only your app provides.
Differentiation- With custom design, designers can create a unique and innovative interface for your brand, which makes your stand from the crowd.
Exploring the 5 Crucial Stages of Design Development
The “software development life cycle” is the same for every mobile application, regardless of the type of the model chosen for any application or target user: planning, designing, development, testing, and deployment.
Planning is the first and critical step to determine the strengths and weaknesses of the project. Without proper and adequate planning, the development of software is useless and meaningless. With the proper planning, you can start the project flawlessly and smoothly.
Design: After the planning, the next step which takes over is designing. These steps include building the architecture of the project. Designing the mobile app UI/UX helps eliminate possible flaws by establishing a standard and endeavoring to stick to it.
Once the planning and designing get completed, the development of the software starts, which is the actual task.
The stage of implementation comes after developing the software. In this stage, the product goes through a pilot experiment to evaluate its feasibility and function properly.
The testing stage assesses the software to fix the errors and bugs.
The Importance of App Design
App Design is the first thing that attracts the eye of any audience. Every design element is devised to solve the issues of potential users. Most developers create a high-performance app but fail to focus on designing, leading to the app failure. The great mobile app design has countless benefits. Look at the pointers below.
Attract users and ensure they spend as much time on the app as possible.
Creates a good impression.
Get featured in app stores.
Saves cost and time in the long run.
Get loyal customers.
Mobile App Best UI/UX Practices to consider
Employ the Best UI Design company
Use conventional elements
Make it as interactive as possible
Don’t hamper the speed of the app
Consider platform-specific designs
Keep it simple and avoid complicating the things
Cost of Design Services
To calculate your app design’s final cost, you need to look at the vendor’s hourly rate. The app design rate depends on various factors- the region where the vendor is located, the level of experience of the app designer, and whether you’re working with a company or a freelancer.
To give you a clear view, we’ve compared the average hourly rates for mobile UI design services in the US, Eastern and Western Europe, Asia, and Canada. This data will help help you to find the best option according to the budget and convenience time.
The Hourly Rate of Mobile App Design based on Region
Asia – The average rate of a user interface designer in Asia varies between $6 to $25 per hour.
Canada– The average hourly rate for UI design services in the Canada region varies from $15 to $75.
Western Europe – The average rate for user interface design services in Western Europe ranges from $20 to $73 an hour.
Eastern Europe– The average hourly rate of user interface designers in Eastern Europe from $10 to $59 – as per Payscale.
US– Average UI designer rate in the US is $41.63 per hour.
App Design Cost by Project Complexity
To provide you a better understanding of app design costs, we divided the application into three categories:
Standard app complexity
The complexity of the app includes – no. of features, level of design customization, the platform you choose, and scalability of the app.
Basic Apps – It will take about 100 to 160 hours to design and will cost you $5,000 and up.
Standard Apps – Take between 320 to 640 hours and will start at $16,000
Complex Apps – It takes about 1000 hours, which means it will cost you around $50,000.
The Bottom Line
App design services with low cost can be appealing and attractive. But, we recommend you to not choose based on the price. We suggest you take into account a vendor’s experience, check their portfolio and user case, how reliable the company is, and don’t forget to read the company’s feedback and reviews from clients.
If you would like more information about app design or development, contact us or leave a message.
With the art of app designing taking a more aesthetic approach, designing the UI in a way users will perceive as something simple and satisfying has become more significant than anything. Today, building a minimal UI has not only become vitally important but necessary to engage an ever-growing audience. The skeuomorphic way had its share of days when people loved to see lots of elements and a play of different designs encapsulating a variety of information. Now the scenario has changed. As you already have several million established apps, it’s important to make the path to your minimalistic mobile UI clear and simple for the users. The only basis that user’s judge your app is by gauging the minimalistic app design which provides a clear, informative and straightforward prism for them. You only need to figure out two important things before you head on to inculcate minimalism in mobile apps. First is form. Second is function. If you nail this part, your app design will have a minimalist mobile UI.
When we talk about minimalist mobile UI or minimalist apps, we have to understand the essential aspects that form the underlying foundation of minimalistic app design. It’s vital that you use relevant information and ultra-important that you use bare minimum graphics elements. If you bombard it with information and clutter it with too many elements, your app will more likely be perceived as desperate rather than an aesthetic, and a minimalistic app design.
What are those minimalist UI design principles that result in a minimalist app? Let’s walk through them.
Color is the apex
You have to maintain a color scheme that represents your brand or business and stands as a symbol for it. You cannot have a blue color scheme today and change the color scheme to yellow tomorrow. Colors leave a subconscious effect, making a user connect to a UI, and it works. It is precisely why different users choose different apps as per their preference. You have to select a minimalistic color scheme for your minimalistic app design and provide a common plug point for both your brand and users to achieve higher UX. You can use Simplistic color schemes like Monochromatic color schemes or Analogous color schemes for minimalism in mobile apps. You can also use a specific and vibrant color to emphasize some vital information or primary elements in the app.
Typography for connection
Chaos is not a ladder, my friend. When you sit down to figure out how to epitomize the art of minimalism in mobile apps, you will have to decide one typeface for your communication. Period! If you use different fonts for different sections of communication, the chaos ladder will fall on you and wreak havoc on your minimalistic app design. To get more understanding on this, you can go through different mobile UI design examples which used single typeface and communicated better than those chose to have different fonts inside the app. Choose one standard typeface according to iOS or Android. Stress on important information with better use of typography.
A play of whitespace and shadows
According to Medium, use of white space where you don’t place any content is considered to be the backbone of minimalistic app designs. And this is a worldwide accepted practice of minimalism in mobile apps these days. You can use vertical and horizontal lines, placing them with enough whitespace in between so that you give visual clarity. You can also use elevation and shadows to make some information or element evident. It is no doubt that there is no perfect minimalist mobile UI design out there. But eventually, you can hit the right node if you keep it simple and effective.
Icons work like a miracle
You can have the most simple icon in your minimalistic app design and yet achieve seamless interaction and perfect deliverance of communication. But don’t get it wrong. We are not asking you to draw stick figures. You can have an ideal icon that helps the user in navigation without the icon being overly graphic which makes it very complex. A user runs his eyes throughout the interface within a fraction of seconds. It is essential for you to harvest this attention using effective icons for primary functions. You can use both solid and hollow icons for incorporating minimalism in mobile app.
Finding minimal UI design inspiration has become easy today. As developers and UI designers both invest efforts in perceiving app designing from psychoanalytic and scientific behavioral standpoints, you get substantial information on user behavior. And this has lead to the art of minimalism in mobile apps being no rocket science today. It’s just emphasizing on relevant, valuable information and designing accordingly. Some of the many minimalist app design inspiration includes apps like
Minimalist Habit by Hasan Yavaş
Forest App by Shaokin Pi and Amy Jeng
Tenant Management by Johny Vino
All these apps have minimalist mobile UI. They tend to be perfect mobile UI design examples who inculcated minimalism in mobile apps, and their popularity is proof of creating a successful minimalistic app design. As we have elucidated above, skeuomorphic mobile UI design examples like Paper iPad App, Timer App, National Geographic National Parks App, and many others seem to have worked in the past. But today, we only see minimalism in mobile apps as the underlying aesthetic philosophy that defines a successful UI design with notably higher UX.
Written copy never dies. No matter how engaging or how creative your visuals are, people still need information by text. It is imperative that your app design needs to have well thought and persuasive written text which will deliver your message across. It is the art of typography in mobile app design. It is perennially considered to be the most crucial aspect of mobile app design. The small screen of your app should be treated as your canvas to speak to the world. Now there are better and best practices to design your font in typography. We talk about only the best practices of typography in here. Whenever you scratch your head with the question ‘How to do typography in mobile?’, this list will help you!
Should be Readable (Legibility)
The font of your written information should be legible. Period! First comes determining what the message is. Then the presentation of it. As mobile screens tend to be small (even though it’s a battle out there to launch bigger display) your app has to have a readable font. With icons, buttons, links, images, and content, lousy app design always land up in a wrestle between them. Your designing team should hail CLARITY as the most vital aspect of mobile typography best practices. It should be clear, effortless and striking!
Line spacing is critical. Often it becomes evident to writers that your entire written data won’t work if it’s not presented neatly with proper space and width. Now designers should cogitate about the same with their app design. This factor decides how a user reads a text and the success of the flow of it. The primary copy should be big enough to catch attention, the lines that follow should be smaller making it easy for the eye to flow through the information. It should be practiced for mobile website topography too, not just your app.
Express with Fonts
We have different fonts to express diversely. The perfect balance between creative and unanimous font should be achieved. You should not go overboard with creativity or even make it monotonous. You should use the best fonts for mobile UI and UX. Expressing is not just limited to art or color schemes of the app. The overall theme or message can be forged into the written content provided you design your typography the way you want to express. Font style and size should be designed to match the entire theme of the app design. Looking like a theme far fetched from different worlds will result in a disaster. Your app. One world. This is it!
Before moving on to any other aesthetics, the designer should be clear about what he/she wants to say! Then comes phrasing it minimally and simply, which is a significant aesthetic aspect even for app layout and design. Using fancy or decorative fonts may prove to be overwhelming as small screens have their limitations within which you have to apply colors, shades, geometry, buttons and other elements. It is precisely why a simple yet powerful font is advocated as a best practice of font size. It will help you achieve better and greater UX.
Let your Canvas Breathe
The canvas of your app; the layout, should breathe and let users perceive your font and written text without a hitch. If your font size and style is essential, the white space of the canvas is super important! If you bombard the layout and cringe in several texts and font styles in desperation, users will reject your app because you are making it difficult for them to navigate inside your mobile app. And many designers and developers does this mistake, that too in style! Keeping enough white space between texts, visuals, buttons, and all the other elements is one of the most fundamental practices of typography in mobile.
If you look at Apple devices, their app designers inscribe the font in Helvetica Neue, which is the best font for ios app design. They use that for every device. It works splendidly for them! To achieve similar UX for your mobile app, typography should be thought through. Right from smartphones to tablets, or even smartwatches for that matter, the typography of your app design should suit every device. Your font should be unanimous, and the size of it should match the different screen sizes that span across users.
Conclusion: If your mobile app is all in to achieve a higher and positive UX, creating a beautiful app with the best typography in mobile app design is quintessential. The aesthetics of what makes your typography in the mobile app beautiful cannot be debated. The above mentioned are some of the many practices to achieve the best typography for your app.
With the onset of mobile applications and nemesis of websites, one thing has become evident. It’s the age of mobile apps! Right from the moment an individual tries to wake up by snoozing the alarm again and again to sleeping with ambient music besides his bed, mobile apps does it all. The whole spectrum of user experience has jumped from flat screens to vertical displays. Catching the whiff of the shift today has become easy, as new and efficient techniques of mobile app designing rise each day. Today, 2018, in the digital era, the user experience is a lotto. Faster loading rates, easy user interface, and a delightful experience are the quintessential pillars to achieve the best user experience. And all that boils down to your mobile app design.
Why Mobile App Design?
Impacting the consumer right at their fingertips is not an easy job. The success of your business lies a click away from reaching millions. So how important is it for you to design that click? Most important! Certain aesthetics make up mobile app designing an artistic and thoughtful process. We have come across best practices to enhance your mobile app design and amplify the success rate of your business.
Curtail Cognitive Load
Let’s be clear on one thing. If your mobile app has a loitering behavior, it’s doomed already. Your mobile app should have almost zero friction while loading data and jumping between sections of your mobile app. You always to consider the fact that the end consumers have a lot of other options, literally in their fingertips if your mobile app conks off. Having a brilliant mobile app design with lesser load time is imperative!
Inculcate better user interface flow
You might have several mobile app designing ideas, but none of them will work if you make the app journey difficult for the consumers. It is undoubtedly the best practice to enhance new users to arrive at your app and existing users to be hooked on to it. Remove junk and unintelligent options from your app. The design should keep the flow of interface with better options and steps that favors the consumer to reach his goal faster.
If you keep your location on, Ola cabs detect your pick-up location without the need of you putting it manually.
Amazon keeps more than one delivery address saved in your account for you to switch between delivery locations instantly.
Your mobile app full of unwanted procedures and fewer shortcuts to the next step is like walking in a town full of debris. It leaves the consumer journey slow and exasperating. Avoid that!
Clever and better UI design
The math is simple. You give them a delightful experience, and they give you their loyalty. Following basic mobile app designing guidelines is first. Delighting with an intelligent mobile app design is next! A well thought and developed mobile app with better UX is always going to win. Get empathetic with users. Pouring in a lot of steps and actions for the user side will create unwanted complexity ultimately leading to confusion, which then results in uninstallation or deletion. During the development cycle, designers and developers should learn from both apps that have seen failure and success. Ensuring the flow and pace of the UX is critical. Considering thumb behaviors and finger tap controls will get your app the momentum it wants. The payment procedure of an e-commerce app are thoughtful and have chunked down multiple steps to just 3-4 simple steps.
Minimal, yet better content
Always avoid a swarm of content. We get it. You have multiple things to sell and offer. But this should never see the compound of an overwhelming amount of content. Minimal and thoughtful content is always appreciated. Apart from other essential mobile app design tools, placing smart content in mobile app design process leads the customer without hassle. Also, keep the content quality premium that not only runs with the other procedures and steps but also elevates it. In the end, a nice Thank You note always wins the game.
Look out for user feedback
One always comes across mobile apps asking for ratings and feedback. It is vital! Users always have suggestions on how to better the app because they are the ones using it. You might have expertise on what will please UX more, but you will miss those infinitesimal things that could be the breakthrough for your mobile app. These responses and criticisms serve as your mobile app design inspiration to enhance your app at every stage of UX.
Decluttering the app at every stage
An app contains a lot of information. Right from every written word to icons in the app, everything is information. Exactly why it needs to be minimal and allow users to breathe. Without that, UX is almost dead. Developers need to continually refuel the app with relevant information and updates which is required. It’s true that a brand can manage a lot inside an app with their resources. But it’s different on the other side. In the first stage itself, you should not clutter your apps with a tsunami of icons and information which leads to perplexity. And at every stage of app development and upgrade, as a designer and developer, you should consider infusing fresh feedbacks and declutter outdated information ultimately leading you to new mobile app designing ideas.
Without a good UX, your app won’t survive. More visible and pleasing your mobile app is, more the chances of you winning the loyal side of UX. It is one of the most significant and fundamental mobile app design guidelines you will ever come across. Mobile app designing in itself is an art that a lot of brands forget. They should put in constant efforts and practices to up their game in today’s massive traffic of mobile applications. Just go and win the best mobile app design 2018 already!