Google announced App Indexing in 2013 to increase the efficiency of search results for users. It works exactly the same as it does for websites– allows Googlebot to crawl and index content within Android apps and display it in search results. Although, Google has given this feature to facilitate users and make the search more efficient and close. But, this can be a big opportunity for marketers and publishers to increase exposure of their app through the content within it. At Google’s I/O developer’s Conference held in 2014, the search giant company announced that app indexing was expanding from a select group of apps to all Android apps.
Now, by using Google’s App Indexing API, developers and marketers can now allow Google to crawl and index deep links within their apps, which in turn, will display the app content in mobile search results and hence more their apps will get more exposure. Apart from launching Google App Indexing, it has also given the opportunity to connect Android app and website through the Google Play Console and Webmaster Tools, to help users in getting the exact content.
How App Indexing Works?
As we discussed, App Indexing employs deep links to crawl and index content from apps and display that in Google search results. For example, let’s say you search for the movie Fast & Furious 6 on Google’s search app. And, if you have already installed the IMDB app on your Android device, then in search results you will get the link of the movie content on the IMDB app instead of IMDB website.
And, if the app is already on your Android device then you can search for apps within Google Play store rather than searching on Google search. Let’s take a look on a screenshot of Google search results for the keywords “social networking apps” on an Android device:
Why App Indexing is Important?
Increases User Engagement
The Google’s app marketplace is flooded with many apps that are fighting for downloads with their competitor apps – and after getting downloaded, for user engagement. According to Localytics – about 1 out of 4 downloaded apps is only opened once. Why? – Because, play Store even after getting so popular and widely accepted, most of the Android users still do a Google search for searching anything instead of opening a specific app. By leveraging App Indexing, marketers and publishers can make their app content more indexable and easily accessible, which in turn, will improve their engagement rate and bring their users back in Google search.
Strengthens the Importance of App Store Optimization
In an effort to bring web and mobile together, Google has taken its first step by introducing App Indexing. It shows that how important it is to properly optimize the app title and description, because now through App Indexing, a right content (that includes title and description) can improve the chances of app visibility on the play store. And, by right optimization of your app’s title and description, you can make your app more discoverable on Google Play Store search as well as Google search. By leveraging Google’s App Indexing your app can gain extra visibility and can deliver a significant smash in downloads.
So, now to optimize your app’s presence add App Indexing in your to-do-list of app marketing and help your app gain more visibility and downloads. You can find more information on making your app indexable on the Google Developer’s portal.
Now when billing the App Store has become the next Gold Rush, we can’t ignore how tempting the mobile apps market has become. Earning from unique apps is not hard and many apps have already got swept up into tales of incredible revenues – like Flappy Birds earned $50,000+ per day model. But earning money from your app, which is floating in the ocean of Appstore is not easy, we need to gamble away our app monetization strategy to monetize more and more from our app.
The key to successful monetization is exactly understanding the AppStore and your target audiencesand undoubtedly,choosing the right monetization model that best fits your app. As monetization model varies from free to paid apps.
What Trends Say?
What Trends Say?
Since its inception, the App Store landscape has revolutionized. However, at the beginning, it was mostly occupied with apps that were operating on a paid model. And, for marketing their apps and making it popular among its users, some developers chose to release two versions of their apps – a limited free version and once users start getting engrossed in their apps, they use to release its full premium version. The strategy behind these releases was initially offering users to try the app for free and then once they start engaging with the app, asking them to buy itsfull premium version for a small price if they relishedthe app. However, this consumer-friendly model is no longer as popular as it once was. As nowadays, App Store today is conquered by freemium, or free-to-play (F2P), apps. Do you know – how these apps monetize? – Through in-app purchases (IAPs) or advertisements or a combination of both.
Here’re a few are some situations we’ve noticed where apps flourish on premium pricing.
Freemium pricing model is currently the most popular model and widely accepted by developers for monetizing their apps. However, this pricing model has faced a lot of criticism, as the quality of freemium app experience is commonly depends on how many IAPs are integrated within the app. And, developers are also considered as the providers of limited essential features and functionalities as through in-app purchases they are asking users to pay for getting more enhanced features of the apps. But, despite of these limitations, users have shown that they are willing to suffer such restrictions for free content.
Here are a few apps that thrived by using freemium pricing:
As, we said AppStore is flooded with apps, which increases the possibility of many competitors of one app and your app is bound to face competitors every step of the way. For making your app a big hit, whether it should come up with some unique and revolutionary features or backed by any prominent publisher. However, for games standing out in completion is more difficult because of their fast depreciation rates and short-lived fads. So, to stayahead in the competition both paid and free app developers need to experiment new methods of monetization apart from creating world-class apps.
Success metrics of freemium model is depends on the IAPs, as users spend a substantial amount of money on IAPs. And, developers of successful freemium apps have reported earning high revenues because they have a small percentage of daily active users (DAU) who willingly purchase app’s IAPs to enhance their experience. However, many people have a low willingness ratio to pay for IAPs, because they are open to spend hundreds on paid apps, which are known for their quality and better experience as compared to freemium ones.
Apps with Advertisements
Nowadays, many developers have even started including advertisements in freemium apps, alongside IAPs to better monetize their apps because these ad networks, which are easily available today offers developers an opportunity to quickly monetize their apps with a little risk. However, mobile advertising started with solely banner ads, but as it grown, it started including video, interstitials, notifications and more.
For making your app successful firstly, it’s always important and recommended to explore the best app monetization model that best fits to our app and find the most rewarding format as well because with so many available ways to monetize your app, it totally depends on the app and its target audiences. And secondly, wisely choose best app monetization agency that has expertise in monetization of apps. Parangat Technologies is a world-class mobile solution provider that specializes in providing end-to-end mobile solutions including consultation, designing, development and app marketing as well. To more visit our website www.parangat.com
So, always keep up with the trends and current fads to implement the right monetization strategies that will help you drive download and maximize revenue.
In recent years, the growing usage of smart-mobile devices has led mobile pundits to forecast about apps mainly on how they will conquer the world. And, these predictions quickly became reality. Apps and mobile devices were connected from day one so it’s obvious that in 2015 too mobile development and apps will undergo dramatic changes, including drastically shorter development cycles, new mobile app development techniques and latest advancements that will completely revolutionize traditional approaches.
However, it is expected that growth we have seen will continue in hops and bounds. And, there may be multitude of hardware and software developments triggering new and innovative concepts coming to the future. Here are a few things we can expect to happen in the mobile world in 2015:
Small Mobile players can increase their share of market
Small Mobile players can increase their share of market
An interesting incident we saw in 2014 was how passionate and aggressive T-Mobile became for taking business from Verizon and AT&T. Experts were expecting Sprint to follow the T-Mobile suit as it has been seen that were regularly touting the improvements in their processes and networks- these were the areas where Sprint was typically lagged behind. The passion, fierceness and gain competitive advantage, the small business players will create more opportunities in terms of acquiring new customers and retaining old ones.
Who’s going to take the position of number 3?
Who’s going to take the position of number 3
Everyone knows that Samsung and Apple are the top two mobile manufacturers in the industry. Apple has always dominated the high end of the smartphone market, and Samsung has succeeded in capturing the masses. However, in 2014, Samsung has given opportunities to other small and mid-sized manufacturers LG, Xiaomi and Lenovo to step in the market. After acquiring Motorola in October 2014, Lenovo acquired the third position in the industry and has set an expectation for innovation for its consumers. Xiaomi – the largest vendor in China, has also shown good pick up in the market. However, not much people are aware of the brand especially in the US – one of the biggest market of Smartphones and tablets.
Mobile App’s role in business success
Mobile App’s role in business success
In recent years, mobile apps are becoming one of the key factors in any brands and businesses success and we expect the same in 2015 too. Increased usage of smartphones and tablets has open a vast opportunity for mobile apps to help business achieve success. And, that’s why mobile app has become a building block for every business. In past years, mobile apps have been a great way to get started in a new trending market or expand your business and this is going to continue not only in 2015, but also for many more years.
2014 was full of new announcements of gadgets and smart devices like Smartwatches. There was a wide range of options available in the market for Smartwatches like Samsung offered 6 devices and other manufacturers having one or two, but not a single one captured the market’s attention. Why? – Because most options were large, horrible and had low battery life. But in 2015, we are expecting a different scenario. How? – Because of Apple. Apple has always come up in a trend-setting and unique solutions and that we can expect in 2015 too.
Everyone know that Microsoft’s Windows is the number three platform in the race of operating system after Android and iOS. However, in 2015 too it is expected that its ranking will not change, but it’s the share of the market will. Experts are expecting that Sprint will push the Windows phones in the mobile market, especially in the prepaid one. Also, we can see new economical Windows phones models especially in emerging markets.
In 2014 T-Mobile hard-pressed about using Wi-Fi calling – a great and smart way to provide better mobile phone coverage on the places where Wi-Fi access is available. It also offers to make inexpensive calls from airplanes and international travelling mediums to help users in avoid making international calls. This is creating a pressure on all the carriers to not only support but also promote the feature.
We certainly expect a lot of changes from the mobile world in 2015, let’s how much of our expectations become reality.
Why do businesses need a mobile app? Reasons can be multifold – nurturing loyalty, flourishing brand awareness, gain new and potential mobile audiences, and get a competitive benefit, among many others. Mobile apps have now become a robust and effective marketing channel for brands and after doing everything for a successful launch of an app, we also expect it to be a commendable source of revenue. Identifying which Business Model is right for your app is one of the key factors, you need to consider while making a mobile app marketing strategy for your brand.
Many businesses enter the mobile arena because they too want to be a part of billion-dollar success of app business like WhatsApp, SnapChat, Vine, Instagram and Angry Birds. But developing a kink-free, user-centric and engrossing app is one thing and marketing it, in the huge ocean of app store, is another. With over 1.2 million apps in Apple’s App Store and almost the same number in Google’s Play, making your app a big hit is not easy. According to recent stats – 2% of app developers claim about 54% of all app revenues. So, how can you join that tempting 2%? – Yes, through a well-developed and a well-marketed app. And, for that, you need to chart out a well-thought and a properly analyzed pre-launch and post-launch marketing plan in order to gain profit from your app. Remember that both app monetization strategies i.e. Pre-Launch Mobile App Marketing strategies and post-launch Mobile app marketing strategies should be created before you launch your app in the app store. However, as time passes, these strategies can be evolved or even changed completely, depending on the requirement. Identifying which Business Model is right for your app is one of the key factors, you need to consider while making a marketing strategy for your app. Here are a few points that need to be considered :
1. Identify the problem your app is trying to solve and how?
2. Find out the uniqueness in your app and do people pay for that?
3. Analyze business models that competing apps use and evaluate how well have they worked on those models
4. Figure out the ways to maintain a balance between your need to gain users with your need to earn revenue.
Monetization models offer your app business a great potential by increasing your revenue stream. By selecting a right app monetization model you can increase your chances of making your app successful. However, it’s not important that these models can’t be mutually exclusive; you can definitely mingle them or use more than one as per the requirements. Here are a few tips to help you choose the right monetization platform for your app :
Know the Options
Before figuring out the best business model for your app, you need to know what options your apps have. Remember that the amount of traffic you get on your app depends on the business model selected from the ones available for you. Every business model available can enable you to monetize your traffic, your content, your app and many other factors. Other factors depend on what type of app you have built and what goals do you have for our app.
Set Your Goals:
Set Your Goals
Monetization strategies can help you do more than just increase revenue. In order to choose the right business model for your app, you need to define your overall goals. As it helps in figuring out which metrics to measure and how to improve over time. Hence, it is always recommended to define your goals for a successful implementation of your app marketing strategy.
Brand Your App, Not yourself
Brand Your App, Not yourself
Your app is what your audiences think about, not you. Your target audiences want your app to help them in facilitating their needs effortlessly. So, your app should always reflect your audiences’ shared values, not yours, because it’s they who make your app successful. So, always know your audiences and find out the specifics of your target audience like demographics, age group, gender etc.
Consider App Reviews
Consider App Reviews
User reviews are one of the most important factors in finding out the problems or glitches in your app. Reading reviews of your competitor apps is also recommended as it helps in finding out the factors that need to be enhanced or added in your app that too before launch.
Before you choose the best marketing strategy of your app, explore all the possible options and then define your goals and your audiences. With the right choices, you can create an effective marketing strategy for your app because the right monetization strategy has the capability to help you grow your app business by increasing engagement, ROI and lifetime value.