While designing and developing your mobile app, one of the key goals should be – it should be user-centric. Well, what’s that? A user-centric app encourages users to remain engaged. Designing and developing a mobile app that retains and engages user requires a lot of experience and expertise. And, it’s really not a simple job. Capturing mobile user’s attention and keeping it up for longer period of time is the key to success of any app. According to a 2015 survey by Forrester Research (paid report)- The US and UK smartphone owners use an average of 24 apps per month, but spend more than 80 percent of their in-app time on just five apps. And, on top of that, most of the users abandon an app within just 30 days of download.
A recent survey shows that Instagram offers one of the most engaging and engrossing user experiences in the internet world. And, 35% of Instagram’s 300 Million active users check Instagram multiple times a day and use the app for approximately 21 minutes every day. And, every app developer and publisher wants the same Instagram success. Here’s a checklist of a few design tips that will help you make your mobile app user-centric:
Self-explanatory with No Learning Curve: Try to use familiar visual metaphors and familiar behaviours.
Imbibe User-friendly Communication: By limiting the transparent communication and adding number of clear calls to action.
Prompt Actions: Try to balance freedom and explore guidance to reach the workflow goal as effectively as possible.
Good Perceived Performance: Reduce load times and try to captivate users by designing workflows because detailed and self-explanatory workflows help in avoiding delays.
“Golden Chunks”: Try to add small and user-centric mobile interactions that surprise and delight users. However, adding small and user-centric interactions aren’t functionally essential, but are crucial to great user experience.
User Value Concept: While sharing the information with the user, try to offer a positive exchange in functionality. Let’s take an example; if users want to send an in-app message, then they need to share the email address with the admin to create an account.
Transparent User Interface: Eliminate perceived barriers between the user and the content. When the Interface achieves this level of transparency the UI begins to fade away for the user.
Smooth Navigation: Try creating a flow that just requires maximum 1-2 touches to reach relevant content – anything more than that will make user anxious and ultimately will leave the app.
Rewarding Behaviours: When the user accomplishes any important action, try to offer the app deliver visual, phonic or tangible responses to confirm success.
Strategic Alerts & Notifications: While developing an app, provide user a sense of urgency to open the app or take an action. But while doing this – be careful with the tone and frequency as too many notifications can scare users.
Do you have a mobile app idea, or you want help improving one currently on the market? Parangat has designed and developed more than 100 mobile apps on various categories including Healthcare, wearable, Augmented, Enterprise and Social etc. Here at Parangat, we work with our clients to deliver robust, high-performance and award-winning mobile apps development services. Whether you need a mobility solution for iPhone, iPad, Android orWindows, our dedicated team of mobility experts, who come up with deep industry knowledge and passion for technology help you make your vision a reality.Our methodologies and industry expertise in mobile space enable us become the top mobile apps development agency and help brands gain excellence, increase efficiency and maximize profit & revenue, both.