In our last blog post, we discussed Secret sauce for successful Mobile App Marketing – Part 1 where we laid emphasis on importance of social networks and Ad networks in mobile app marketing. And, here we’ll discuss the remaining best app marketing strategies that play an important role in making any app a great success.
3. Organic Marketing
Every app story – be it Apple Store of Google play store – has its own mechanism to determine an app’s organic ranking. And, it becomes imperative to get know these minute but critical factors that impact the ranking of an app within the store. Knowing these factors impacting app ranking and working towards impacting these factors one by one can prove to be highly successful strategy for your apps’ success. For example, Google play store takes into account the number of downloads and the app usage to rank each app. Note that just downloads isn’t enough, the usage ratio is critical too. That means higher the usage ratio per downloads, higher will be app’s ranking. Apple store also gives you a chance to improve your apps’ ranking by deploying more ad-driven links.
Hence, you need to have a good mix of cross promotion and users’ engagement in your app marketing plan in order to ensure that your apps are successful in all mobile apps store – earning your more revenue. There are many ways to keep your audience engaged – with frequent updates etc. More to follow…
4. Continuously engaging your existing users and retaining your loyal users
As pointed out earlier, app usage ratio per download is on foe the key factors your app ranking depends on. The key here is ‘app usage’. Just drawing users’ attention towards your app or initial downloads isn’t enough for a sustainable app success. It is important that the existing app users are kept engaged so that they do not drop-out. There are multiple ways you can ensure their continued interest in your app.
One of the most useful and time-tested trick is to provide perks and additional benefits to your loyal users – that makes them happy. You can give them a few updates for free or at a discounted price. Or, a couple of extra features in your app for your regular and loyal users. Push notifications can be an effective medium to offer these benefits.
Besides, keep publishing frequent updates for your app. This will keep your existing users engaged as they will keep looking for updates. Attend to app reviews and feedback. Keep your ears open to listen to the most popular suggestions about your app. These suggestions can be a demand for an extra feature or to fix an existing bug in your app. Remember that your apps should be flawless – but, if at all, there is remaining bug it should be attended with care and immediately. Keep pushing the notifications before you do a release as it will create excitement for your users.
5. Cross promote your successful apps
Your each successful app can be an opening door for another one. Cross promote your newly launched apps within your existing apps through banners, links and push notifications. Note that ads and banners are to be used with care. Excessive use of banners and ads can create a bad user experience. The banners and ads should be placed strategically so that it doesn’t interfere while users are using the most important part of your app. This cross-promotion will definitely help you earn more downloads.
6. Be thoughtful and innovative when you develop a mobile app
This one is obvious. The mobile app you develop and publish should be something that people would love to use. It should be flawless. The apps’ design should be alluring and user centric. Include features that other similar apps do not have – this will make your app unique. This will not only make your app famous but will also earn a good name for you as app publisher.
In a nutshell…
Devising a comprehensive mobile app marketing strategy is a good mix of various aspects. We looked at many of them in this blog. The aspects we discussed do not require any heavy and exclusive investment from your side. Try and leverage your existing resources. Important to note is that you need to keep tracking and monitoring your app downloads, usage, reviews, ranking, suggestions and other usage aspects in order to make appropriate changes in the marketing strategy and the app itself. Each time you apply a particular marketing tactic, measure its impact on your apps’ usage – and then improvise on that tactic. Your next step should be based on your past learning. Yes, there are tactics that might require good enough investment from your side. Let’s keep that for the next blog.
We all know that mobile apps are changing the world. Today, almost every enterprise and startup is adopting mobile-first approach to enhance their business visibility and traction. However, many companies have just started to explore how they can leverage mobile technology to give competitive advantage to their businesses. A coordinated and strategic mobile planning is required for any enterprise which is looking to implement noteworthy mobile initiatives. However, most of the enterprise mobile road maps become obsolete before they’re even implemented. In recent years, mobile technology is changing rapidly, and businesses that are adopting mobile strategy may be missing out a key opportunity to solve their business challenges in the meantime.
Just, how big is enterprise mobility?
According to TechCrunch – Enterprise mobile application development today is one of the hottest industries worth $100 billion opportunity. However, only 15 percent of third-party app developers are focused on enterprise-related development. Here’re a few challenges and roadblocks keeping developers from cashing in on what’s proving to be the industry’s latest cash cow:
• Most of the enterprise mobile apps aren’t developed with the approach of performing small well-constrained tasks. They often try to imitate existing large enterprise apps.
• Mobile apps built for managing enterprise tasks are developed by using backend enterprise APIs. And, if the APIs are not implemented properly, they can easily increase security risks, thus, opening security holes relative to user privileges.
• Most of the enterprise apps are pitiable designed because developers focus on making them feature-packed so that they can solve numerous business problems and challenges. That’s why many enterprise mobile apps are dumped after their first use.
According to mobility firm Good Technology- “In 2014 Apple iOS devices have thus far been the reigning winners of the enterprise mobility sector, claiming a whopping 72 percent of the market”. Today, businesses that are looking generate improved productivity in a smart, user-friendly and cost-effective manner through a flawless mobility approach are adopting Enterprise Mobility solutions.
Why to choose Enterprise Mobility?
• Easily deploys device management through a simple, smart, affordable and user-friendly solutions
• Characterizes policies via one-and-done definitions – not by operating systems silos
• Effortlessly performs dynamic mass allocation and avoids complicated and tedious campaigns
• Allows locking of devices, thus, enabling more secured solutions for highly confidential tasks.
• Comes with integrate device system thus allowing more interconnected and easy to manage systems
How Parangat Is Meeting Enterprise Challenges?
Parangat Technologies Enterprise Mobility solutions are a comprehensive solution for managing and enabling the mobile business imperatives. Parangat’s Enterprise Mobility solutions are beyond assets and policies management. Our delivered solutions are a powerful combination of device and applications management. And, that have enabled us to deliver highly secured, collaborated, automated issue resolution and remote device control solutions. By leveraging the huge potential of enterprise mobility, Parangat’s dexterous team has delivered thousand of projects to clients across the world. Many clients we have worked with have found us successfully implementing enterprise mobility strategies, where we have solved their real pain points. Through our best-in-class mobile solutions, we have helped many of our clients in solving many of their business challenges like resource management, real-time data access, task allocation, mobile sales enablement and many more. We have helped many of our clients in replacing pen, paper, and clipboards with an iPad application. And, that have let them collect and process real-time data.
Bestowed with dexterous team of developers and creative designers, Parangat is known to deliver world class enterprise mobile solutions. Our mobile and web solutions has helped thousands of business and leading brands in gaining competitive edge in this rapidly changing IT world. Our apparent methodologies and processes enable us to deliver exceptional services and solutions.
With the recent technological advancements and expanding IT industry, real enemy of taxi cab firms is- near zero technology innovation in the past years or so. Today almost every industry has imbibed mobile-first approach including healthcare, enterprise, retail, e-commerce and many more. And, that’s why most of the people are still using conventional ways to hire a taxi or a cab. Still, people either wait waving on the roadside hoping to get lucky or call their old cab company to book a taxi, generally a few hours before. And, that has resulted in a lot of inconvenience and insecure as well. In last few years, Mobile apps have grabbed the attention of users of every segments because of it’s easy to use, feature-packed and reliable behavior. However, companies like Lyft and Uber are some of the early adopters of mobile-first approach. And, that has helped them in gaining visibility and increase their brand value and revenue, both.
Why To Choose Parangat for your Taxi App?
Parangat, being a leading mobile app development company adept in almost every industry verticals including retail, wearable, healthcare, enterprise, e-commerce and many more, has worked on a few exceptional taxi and cab projects as well. Through our taxi and cab apps, we built a product that enabled taxi cab companies compete with potentials leaders of travel industry like Uber and Lyft. Our crafted mobile solutions helped them in enhancing their services and properly managing it. Our dexterous team of mobility experts helped taxi companies in improving their performance and addresses their business pitfalls.
We have been successful in addressing some of the most common problems that every taxi or cab owner was facing today- how to reach to their customers as fast as possible and how to make the service more secured. With GPS integration and frequent update while travelling, we have helped many new taxi companies to solve these issues with a near-zero defect. We did in-depth analysis and detailed market research to find the every minute requirements for developing a successful taxi app. Our designed “Taxi App” for our client’s cab service company helped them in improving their communication efficiency between passengers, drivers, and shift managers while travelling. Some of the features that our taxi apps includes are – one tap ride, reliable pickups, look for nearby taxis available, sending frequent updates to passengers and shift managers, sending push notifications to drivers for new entries, clear pricing, cashless & convenient rides and allowing the assigned managers to overlook the whole travelling process. And, our feature-packed and seamless taxi apps have helped a lot of taxi and cab owners to increase their business efficiency.
Being a best-in-class mobile solution provider, we at Parangat, are bestowed with some of the amazing and highly skilled tech nerds, who are ready to innovate and give life to your sporadic taxi app ideas. We would be happy to discuss more ideas with you, if you want to manage and expand your taxi business by adopting mobile approach. As the modules of our designed taxi apps can help you in taking your business to newer heights and do more than you can think off. If you already have a taxi app, but it is not working as per your business expectations, the also we can help you out by enhancing and making it more user-centric.
We all have heard – Angry Birds, Candy Crush, Facebook, Twitter, Instagram and Uber. Countless others companies and brands have got transformed their multi-millennial idea into splendid mobile app. In recent years, mobile app development has become a multibillion dollar industry with extravagantly infinite potential. But, for turning your multi-dollar millennial idea into user-centric app, every business owner needs a company that can help them in getting app that can provide a competitive edge to their business. And, one of the key questions that arise is – “How much does it cost to make an app. However, there are a lot many mobile solution providers all across the globe. But, choosing the right mobile solution provider who is adept in delivering robust, scalable yet cost-effective solutions is one of the challenges that many business owners are facing today. Let’s take a look on a few points that can help you in knowing how much does it cost to make an app:
Storyboard your app idea
The best way to storyboard your app idea is to define what you want your app to do. Proper storyboarding can help you in crafting long-term strategy of your app including its flow and functionalities. And, right storyboarding of your app will help you in knowing the exact cost associated with your app.
Look for the top-notch app development company
By choosing a world-class mobile application development, you can get the right bespoke solution for your app idea. A right app development company will not only provide robust, scalable, seamless and bespoke deliverables, but also provides cost-effective solutions tailored to your business needs. Sometimes, they might sound a bit expensive, but they will suggest the exact technology and right solution that will match your app idea, which will help in reducing the cost associated in rework.
Know about the development team working on your project
The team working on your project should not be just a couple of developers. It’s a team who helps you in making your app idea a revenue generating product. So, it becomes important to know about the team that will be working on your project- Be it designers, developers, project managers, testers or anyone associated with your project. So, choosing a right set of developers and designers is equally important as choosing a right apps development agency.
However, choosing a right development company and team is important. But, the exact cost associated depends on the budget you have, because you will choose everything according to that only. Let’s take an example that – if you’re likely looking at around $120-150k to get your app developed. Then, if you break it down, it’s basically 120 hours of work per week i.e. an average of 8 or 10 weeks. Let’s assume you have two developers working on your project for full time – that’s around 80 hours, and then you have a designer and art director working half-time -that’s about 20 hours, and you have a product manager and an account manager coordinating, they are involved too. So, that’s the total 120 hours.
If an app development company for getting your app developed is getting expensive for you then you can always go for a freelance developer.
So, if you feel like your app concept is the next Whatsapp, Uber, Instagram, Candy crush then, you can connect with Parangat Technologies, a world-class mobile solutions provider, who are adept in delivering best-in-class mobile solutions. For more details you can visit our portfolio
We all know that – ‘’Mobile is Eating the World’’. In recent years, we have seen mobile has disrupted every industry, every country, and it is continuing to break its own records year after year. According to Flurry Analytics – overall app use in 2013 posted 115% year-over-year growth. Every app category including wearable, mCommerce, Augmented and Enterprise mobility has shown steep growth. In the chart below, we have shown on the categories of interest to most. As adoption of smartphones and tablets has increased, utilities and productivity apps have shown 150% growth in use year-over year, apps such as Evernote and Quip, gained popularity and adoption rate. Even mobile gaming section, which industry experts and skeptics were expecting to reach saturation levels in year 2013, showed 66% year-over-year growth in use.
The app category that showed the most surprised growth in year 2013 was messaging and chat apps. Apps like WhatsApp, WeChat, KakaoTalk, LINE, Facebook Messenger and SnapChat have received high attention and rapid adoption. The most surprising fact was that the rate of growth was almost tripling year-over-year which outpaced other popular categories. This growth could be seen through the high valuation that Facebook has given to very popular app especially among teens Whatsapp by acquiring it.
However, some of the social apps like Korea-owned and Japan-based LINE, are happily enjoying great revenue growth and success. But, industry experts and skeptics are still in a debate about whether these apps are just the experiences or more of a platform.
Year 2013 saw a few instances where social apps are becoming trend and are more of the latter. In March of 2013, just three months after its launch, game distribution platform, LINE announced that it had delivered over 100m downloads to its users. To demonstrate the potential of WeChat, Tencent’s has conducted an experiment with China’s one of the emerging device manufacturers Xiaomi, which shown WeChat as an m-commerce player. In that experiment, Xiaomi launched a new smartphone to WeChat users. And the result was overwhelming: Just in 10 minutes, 150,000 new smartphones through a messaging app WeChat.
Many other instances including Facebook’s efficacious entry into paid mobile app market have shown the potential messaging and social app shave. In the year 2013, social apps shown promising anecdotes, coupled with an over 200% year-over-year growth. And, that made this segment as a lucrative business model for businesses and brands. 2014 was also a crucial year for these categories and determined that messaging and social app market will flourish and will remain independent and will become killer mobile platforms and distribution channels in the communication industry. Many news, PR sites and analytics gems have already started talking about this segment – TIME magazine has placed its bets on its adoption. Flurry too is fascinated by its growth, the retention rate, the reach and high frequency rate for this category. We have seen the potential for what it has become, which says that that mobile is all about messaging apps. However, that is also true that mobile world is an unexpected space, where any segment can boom and any can diminish.
2014 – Another explosive growth year in mobile has passed. A new year has begun, and if the first two months of year are any indication, the mobile space is looking at another major growth year and yes we hope mobile will continue to eat the world. And, similarly mobile app development companies will continue delivering ground-breaking social mobile apps. Parangat Technologies is one of the leading mobile solution providers, which has delivered some exceptional mobile social apps that has not helped startups and leading brands gain visibility but also earn value and revenue, both. To know more visit here