Do you know why Social Media Apps are picking up?

Do you know why Social Media Apps are picking up?

Let’s accept it! Social media has become a key part among people. Technological advancements and rapid growth of smartphones and tablets among people has led to use social networks with user bases probably larger than the population of most countries. Chatting, sharing, Calling, video conferencing are some of the niche features developed among people for virtually every special interest out there. And, that’s one of the reasons behind making it a powerful and exceptional platform with robust impact on the buying behavior of today’s consumers. For leveraging this social media boom, many app development companies are moving towards social media application development to build enticing interface that can amazingly help businesses in strengthening their social media presence, strategy and boosting customer acquisition on the social mobile and web.

Social Mobile Apps picking up

Social Media Development Has Unique Advantages

•    Adds Value To Business: It has the ability to effectively engage your target audiences with your core business.

•    User-Centric : It has the capability to entertain, better engage and connect with the users and prospects.

•    Authentication and seamless experience: It provides businesses the authentication and personalization for exceptional social experience on social media platforms.

•    Effective and  performance-centric: It offers the functional, performance and security validation for social media platforms.

•    Highly Flexible: It is highly flexibility and allows to easily upgrade or add new functionalists with minimum risk.

Parangat Knows the Physics of Social Media App Development

Our technological excellence and years of experience enable us to build interactive, robust, scalable and cost-effective social apps, meeting the business needs and challenges. Our highly skilled team enables businesses to reduce the pitfalls and managing costs effectively while improving overall’s system performance, security and reliability. Let’s take a look on how Parangat is addressing business challenges and exceeding client’s expectations:

1.    Addressing even the rarest element: Here at Parangat, we begin with a deep dive into our client’s business requirements to develop the right strategy and roadmap that bring real value and revenue to our client’s business. We keenly brainstorm and ideate to come up with the best solution tailored to our client’s business needs that is functionally and aesthetically sound to support company’s business strategy.

2.    Right Assessment and Analyzing the Behavior: By properly analyzing the consumer’s behavior, our team provides the right solution to our clients. They properly asses and figure out the ways that make the social app fascinating, interactive and engaging across different social media channels. Enriched UI/UX coupled with the creative concepts and the latest technologies, we deliver a winning customer experience.

3.    Kink-free and bespoke execution for seamless experience: We craft social apps by addressing your business objective with our in-depth experience and expertise. From renewing to enhancement – we are known to deliver exceptional user experience. We are passionate about delivering compelling and unique social apps for business benefits. Here at Parangat, we specialize in building exceptional social media applications that help businesses in expansion increasing awareness, quizzes & competitions, building community, entertainment and fun, monetization and, many more.

Our proficient team of application developers and social media professionals has helped thousands of leading brands and startups get more ROI. Let us know about your business challenges and goals; we are there to help you!!!

How To Make Your App Successful Before Launch?

How To Make Your App Successful Before Launch?

So, you have come up with some groundbreaking idea for your new app– Now,next what? –You need to refine and frame it into a well-versed app concept. But, before you start moving ahead towards app’s design and development process, you need to ensure that steps you take will take your app towards success. The first and important step is to – Find right developers and designers or Get it developed by yourself. Here’re a few tips to help you make your app successful before launch:

Find Right App Development Team

If you choose to get your app developed from any developer or designer, then you need a technical well-versed and experienced team of designers and developers to get your product developed. And, for that you need dig deep and do through research research to find the developers and designers tailored to your needs. Remember, you need to wisely choose your app development team to make your app a great hit because hiring a team that doesn’t understand you, or your vision, can definitely spoil your app.

Marketing, Advertising and Generating Buzz

After finding the right appdevelopment team, the next step is generating buzz of your app on social media and across all the channels, where people can talk about your app. Here are a few ways that can help you in generating buzz of your ideas:

Tech Blogs and Forums

You can write a tech blog for your app and sum it with the previews of the user-engaging features that your app have. You may also include videos, photos; screenshot or anything you think can help in making your app a big hit or can embolden people for talking about your app. Try to apply demo of your app in the tech blogs and forums so that users can get an exact idea of how your app works. And, if you have already released your app, then don’t forget to include your app’s appstore’s link so that users can easily find and download your app.

App Store Optimization (ASO)

Every app needs proper appstore marketing strategy. And, after the launch of Google’s API, writing appropriate content for app that includes app description and app title increases the chances of getting your app discovered in the appstore. While creating content for your app and its promotional website (if any), try to add all the appropriate keywords to get your app discovered.

Do through research

Before launching your app, you need to do proper research and find answers of some questions like – who your app’s target audiences are? What are your app’s target demographics? What all your competitor apps have? What’s right time for launch of your app?What’sa competitor’apps ’marketing strategy and what is their revenue model?and many more questions. Moreover, launching app giveaways, running contests and previewing demos are just a few more ways to make your app a great hit.

User Experience

Ask people to test your app before launch to create buzz and anxiousness. This will help in marketing and generating buzz of your app. The more people will talk about your app, more buzz will be generated before launch of your app.

Press Release and App review Websites

Before you launch your app, be sure to have a press release on famous PR sites and try to connect with review websites, so that they can share their opinion on app, if possible before launch. Making presence on media outlets such as tech blogs, and app review sites can also help in generating buzz.

Logo and Screenshots

Design plays a very important role in making an app a great hit. It is the first thing that stops user while searching for app in Appstore. An app’s logo is the face of your new app, and it’s a medium of recognizing and remembering your app. Apart, from having a captivating logo, enticing screenshots can also help in gaining visibility and converting visitors into users. App’s design is an exceptional trademark that has the capability to make your app stand out in the competitive market.

Video Previews- Because anticipation is the Key!

Giving your clients a visual app experience before they actually get the actual in app experience helps in generating buzz. By using different great screen capturing video software,you can create great app videos, which can help users to get a complete walk through of your apps features. And, by uploading the cinematic experience to YouTube can help you in gaining an early audience.

Above mentioned points can help you in making your app a great hit and save it from losing in the ocean of appstore, which is flooded with millions of apps in the app store. Always remember that marketing your app is just as important as the idea, designing and development.

We all know Mobile Messaging Apps are Popular? Do you know why?

We all know Mobile Messaging Apps are Popular? Do you know why?

In today’s highly technological world, mobile has become everything and if you aren’t using mobile, you are undoubtedly missing out a lot many things. And, text messaging is one of the important parts of mobile world. It is overly demanded and needed because of its simpler and easier functionality – you just need recipient’s mobile number to send text and pictures, but they too have text and data limits. And, this generated the need for instant messaging. Higher adoption rate and increased demand gave birth to lot many IMs in mobile world. They are so popular and highly adopted because they make connecting, talking and sending messages to friends and coworkers much simpler, and fun. And, the best part is for instant chatting and for getting registered in any messaging and chatting app all you need is a chat ID.

Messaging apps likeViber, Whatsapp,Instagram, WeChat and Snapchat — already adopted by millions of people for connecting with their friends and sharing text or images with each other. And, its increased adoption rate and higher popularity shows that they are going to become more popular and overly demanded in thenear future. And, that’s why the most popular apps that are able to sustain easily day after day, month after month, at the top of the appstores and leader boards and very popular among young users are – Messengers.

Moreover, messaging apps are also popular because they are used by other segments of audiences like – professionals, housewives and older generation, apart from being popular amongst young generation. Whether, you need to notify group of people about a last minute meeting, a conference call, a video chat or sharing some family pictures with all your friends and family members, an instant messaging can help you in all your tasks in a simpler, easier and fun way – that’s makes it so popular among everyone.

Instant messaging apps such as Whatsapp,Wechat and Snapchat allow users to instantly find their old lost friends and connect with them through easy registration and allow them to talk to each other and share almost anything – text, pictures and even videos. And, what makes them popular is most of these apps are free and can be used through a local WiFi connection or any internet connection to get activated.

Secret Sauce of Instant Messengers

Secret Sauce of Instant Messengers

Do you know what makes these apps overly demanded and popular – the initial appeal of the apps is simple. They are faster to use as compared to email or normal texting, and allow users to send text, links, video, photos and fun emoticons to friends more cost-effectively than traditional texting services that are offered by wireless carriers. The uses of Instant messengers are multiplying, though. Through these apps people can find their old lost friends and share their stuff with their friends. Now, many apps like Snapchat allow its users to send money another inside the app. And, apps like Line, a messaging app popular in Japan, lets users pay for products at brick-and-mortar retail stores by using Line Pay, the Line’s payments service.

Messaging apps users pick up their phones several times an hour. And, that makes messaging apps an epitome place to introduce and market other newly introduced products and offerings like games, virtual stickers or even physical goods.

For leveraging this rapidly increasing market of messengers, app development companies prefer to develop messaging apps to earn more revenue and value from them. But, developing a great messaging app like Whatsapp, SnapChat and Line requires a lot of skill and expertise. And, here at Parangat, our adept team of mobility experts and professionals come with deep industry expertise and experience in developing user and business centric messaging apps. To view our portfolio, visit here

mHealth: Digitization of Healthcare industry

mHealth: Digitization of Healthcare industry

Have you prescribed mHealth app yet? No…Soon you may. Mobile Health is one of the most rapidly mounting fields of digital health. Due to its increased access and higher potential it is becoming popular in both the segments – consumers and healthcare professionals. The explosion of mobile devices and digital health and wellness applications are revolutionizing the way healthcare industry provide services, as well as how consumers take it. And, due to a range of mHealth initiatives across the world, industry specialist and analysts are expecting that the global digital health and wellness market is expected to grow to US$12 million, in the years ahead.

Since, mobile health applications are intensely expanding its reach and efficacy by facilitating healthcare industry especially consumers in their daily tasks, such as taking prescription of drugs from clinicians, tracking their health issues, and managing their health and wellness information. Many mHealth apps currently in the market helps in tracking and collecting information by way of smartphone app, phone, computer, and wireless monitors. And, for health and wellness apps the tracked variables include food, blood-sugar and other medications. With the help of these apps, healthcare professionals amalgamate the information collected and transform into a clinical recommendations. Apart from helping in taking clinical recommendations, these apps also allows its users to make real-time feedback from the patient, recommending them as per their health conditions, such as, recommends the consumers what to eat if their blood sugar or pressure level is too low. mHealth apps are spanning its wings in every industry verticals of healthcare industry. Let’s take a look on a few popular verticals of health apps:

Awareness Apps – To educate consumers and promote health awareness among them by providing tailored tips and information. And, for this category of apps articles, tips, podcast, videos etc., on diets, exercises, everyday habits, research results etc., work as a channel between consumer and healthcare professionals.

Care Support– To help patients in basic diagnosis of illness, let them know its clinical care and maintain their records etc.

Monitoring and Advising– To support and advice patients by providing appointments, medications and precautions etc.

Quick Emergency Medical Response– To provide proper and quick assistance to patients with necessary care during emergencies, accidents and disasters.

Policies and Insurance– To share policy related information on the app and help them in enabling claims and reimbursements etc.

Medicines and Pharmacy– To facilitate drug manufacturers by assisting their customers in ordering medicines, reminder alerts etc.

Yes, Mobile apps are the future…

Yes, Mobile apps are the future

Yes, Mobile apps are the future

While mobile healthcare and wellness apps are thriving, both by consumers and providers, but its early phase yet for healthcare industry. Mobile Health has a huge potential in healthcare industry much beyond what we are beholding today. And, for consumers, expansion in Mobile health apps will provide more accessibility and control over better management of their health.

A Few Stats – According to a PWC survey – ‘’64% of doctors believe mHealth market to be full of exciting possibilities in the days ahead’’. A study commissioned by Telenor Group and the Boston Consulting Group in first quarter of 2012 revealed that – ‘’30% of smartphone users are likely to use “wellness apps” by 2015 and mobile is the most popular technology among doctors since the stethoscope’’. The survey further revealed- ‘’costs in elderly care can be reduced by 25% while maternal and prenatal mortality expenses can be reduced by as much as 30% through mobile solutions’’.  As per a recent PwC Global Healthcare survey, 59% of the consumers using mHealth services reported that these services have reduced the number of visits to the doctor.

However, technology advancement has resulted in many ground-breaking technologies including Wearable Tech, Smart Watches and Google Glass etc., which are also expected to share appreciation of innovation and usage in Healthcare industry. And, as the technology further advances and benefits become more evident, we will see more advanced usage of these technologies.

Apple’s HealthKit API – Future of Health and Fitness Apps

Apple’s HealthKit API – Future of Health and Fitness Apps

Technological advancements, sleeker designs, increased affordability and improved lifestyle has led to increased usage of mobile and apps. In recent years, we have seen smartphone and its apps have disrupted and transformed many industries. The healthcare industry – an industry that have totally transformed by smart devices. Why? – Because Health and fitness apps are showing increasing reliability, especially among Gen-Y. Now, everyone is using their Smartphones, tablets and Wearable devices for keeping a constant track of their heart rate, weight, sleeping & eating habits, calories burned, distance covered, etc. in a most digitized and accurate way.



According to Flurry, in comparison to the overall app industry which grew by 115% in daily usage, health and fitness app industry registered a growth of 49% in 2013. And, the Health and Fitness apps has outpaced the overall iOS app industry growth with nearly 100% margin in first half of 2014. In over two years, this exponential increase in health & fitness apps is due to the incredible innovation and the rise in the number of fitness fanatics, who usually spend more than three times the average amount of their time in health and fitness apps, as per the Flurry recent report.

Apple’s HealthKit – Bringing the world a step closer to integrated health data

HealthKit App

HealthKit App

Apple discovered the accelerating demand of a healthy lifestyle, and introduced HealthKit API at the WWDC 2014 in San Francisco. What is HealthKit API- it’s a body nursing system or tool for iOS developers that allows Health and Fitness apps to share their biometrics data with the new Health and wellness apps. It is designed to allow applications to analyze and share data about a user’s fitness activities that includes exercise routine, heart rate, sleeping & eating patterns and weight etc. The software interface is crucial for Apple as it collates the HealthKit with the Apple Watch that has sensors for evaluating one’s fitness. It also offers a rich set of unit conversion functions and supports duplicated reading by several fitness devices, in which the secondary device data is used to fill the gaps of primary device i.e. the iPhone.

Apple’s Health app is pre-installed as part of iOS 8 and is undeletable. It accepts data from other apps as well, then show individual health-related data like blood pressure, heart-rate, weight, and activity level by crafting in an easy to understand charts and graphs in one dashboard as well assemble all opt-in information to create a medical history of the user. For example, it will let the user know — how weight fluctuations are driven by diet, body measurements, exercise habits, sleep habits, and stress levels. The Apple’s HealthKit also includes Medical ID with Emergency Card, Sources that pools data from apps and devices, and Health Data with information like Body Measurements, Weight, Fitness, Nutrition, activity level, Sleep and Vitals. While, the Emergency Card has details like blood type, emergency contact, allergies; which can be accessed from the lock screen. In addition, at WWDC, Apple announced that health-data will be encrypted and there will not any iCloud back-up. And, also has asked Health and Fitness app providers to have a stringent privacy policy at place because health data becomes more significant and potentially actionable, when it is brought out of its own little shelf and combined with data from other health apps or devices. And, advertisers and marketers can use the data assembled from its HealthKit program, for marketing or other data-mining purposes.

Why Apple’s HealthKit can be the Next Big Revolution

health & wellness apps

health & wellness apps

It is no surprise that the health & wellness apps has experienced a healthy boost in value and is the NEXT big thing in the industry. According to Research and Markets, by 2017, half of the 3.4 billion smartphone or tablet users worldwide will use mobile health apps. Moreover, ABI also stated that the global market for wearables in health and fitness alone could reach 170 million devices by 2017. And, Apple is aggressively trying to derail the existent health and fitness related devices by multiple and proficient attacks. Apart from the HealthKit API and Health App; Apple Watch — the new smartwatch by Apple, was introduced to the world as the “comprehensive health and fitness device”. Apple’s HelathKit brought the new revolution in the healthcare industry, but has given opportunities to advertising and marketing agencies for abundant of health data. Considering the fact that health-related data is the most sensitive information, Apple has come up with great solutions and has left no stones unturned to make the Health App a highly secured platform for its users. Now, users have the granular control of providing or denying access of information at every class of data.

(Sources: Wall Street Journal, Apple, Ian Waring, Yahoo, Wall Street Journal, Forbes, Fortune)