Coronavirus pandemic has struck the world economy really hard. There is hardly any sector that has not been hit by this pandemic virus. Retail business is one of the most affected industries in the world right now. Every brand is currently looking for automated techniques and is trying to cut down their costs. Under these circumstances only, mobile app strategies arose to provide brands and companies a digital presence.
Many brands in the retail sector have started building their mobile applications, primarily self-service apps. Business people believe that this will help their companies to stay in touch with customers. Not only this, but these apps will also improve their digital presence and customer experience. As per Hootsuite’s Digital 2020 Global Digital Overview report, there are around 5 billion mobile phone users in the world. And studies show that people are spending 90 percent of their time on mobile apps. Amongst those, 65 percent of people are using shopping or retail application. This is why it is a perfect opportunity for retailers to grab the customers in this lockdown and generate more revenue.
The introduction of self-service mobile apps in the retail industry brings many positives in a business. It helps in improving business processes, reducing costs, and, eventually, increasing revenue. There might be dozens of needs of a business owner for the application, according to the brand and its clients. For example, there can be a need for a grocery app for business. So, the business owner can contact on-demand mobile app development companies to get the job done.
Benefits of Self-service mobile apps for a business owner
There are dozens of benefits of self-service mobile apps for a business owner. Some of them are listed below:
1. Introducing Mobile Payments
One of the most significant benefits of self-service mobile apps is that it helps them to accept mobile payments. The business owners can integrate blockchain in the retail experience too. If any businessman is looking for better security and secured transactions, introducing blockchain in the retail world will do wonders for the company. Also, retailers having no mobile payment facilities suffer a lot when they have to pay some amount for each customer credit or debit card transaction. These taxes vary from card issuers and networks and can create a massive hole in the retailer’s pocket. Creating their own mobile payment system can help retailers in getting away from these unnecessary fees.
2. Reducing Labor Cost
Introducing self-service mobile apps increases sales support for a retail business. It helps customers to get support and get information about what they need to now. These support features include available items, discounts on particular items, and general help guides. These little things cut the labor costs and make a business more data-driven. Many analysts believe sales support can help business owners to reduce expenses about 5 to 10% and improve customer service.
3. Better Business Decisions
These self-service apps improve business processes and bring vast experience to the customers. These apps also give business owners an upper hand to analyze the data. The data generated can be used to make better business decisions. Many retailers do not have enough resources to collect data. So, bringing these apps can help in analyzing user activities, retention rates, and purchases.
4. Loyalty Points
There have been many apps like Starbucks or H&M, which provide loyalty points to their customers. These are just small rewards given to the customers when they buy stuff from the retailer’s site or application. These reward points also attract customers to shop again as they get discounts every time they shop. Not only loyalty programs attract customers but also increase traffic and retention rate. Further, it helps in generating more sales and result in increased revenue for business owners.
Must-have tools to include in the self-service apps
Before you go ahead, smart retailers must add these three must-have tools to his self-service app in order to get a larger share of the customer pie:
■ Indoor Navigation
Indoor Navigation offers incredibly diverse potential. And there are various advantages for both shoppers and retailers. With the help of shopping routes inside the store, consumers can locate the desired item easily and quickly without crisscrossing the whole store. The tracking feature will help the retailers to access customers analytics in detail. Thus with the help of customers’ behavior & analytics, they can make effective decisions related to promotions for in-store specials, customer loyalty benefits, advertise new products, etc.
■ Phygital Checkout Strategy
The cross channel fulfillment options like Click and Collect gives the shopper a convenient way to purchase and collect the items at their convenient time. Rather than providing staff assisted service, mobile applications can facilitate self-check-out by allowing the consumer solely responsible for transaction completion. Shoppers can scan the bar codes of items as they shop and then make the payment by using digital wallets. The self-Checkout feature will benefit retailers too. It reduces the number of traditional checkout stations and also cutting down operational costs.
■ Customized Shopping Lists
Do you know? The survey suggested that 64% of grocery shoppers want to use mobile shopping lists in the future. Digital shopping enables shoppers to compose shopping lists based on what they need, rather than shop on a whim. By preparing the shopping lists, customers can save the shoppers’ huge time while in the physical retail store. Such tools will help retailers in the loyalty-building and traffic-building objectives. How? Based on a user’s current shopping lists, retailers can come up with tailored rewards offers as a strategy to maximize their retail business sales.
The retail industry has suffered a lot amidst the COVID-19 pandemic. The self-service mobile app is one of the options to go for the business owners to generate more revenue and increase customer retention in these tough times. So, if you are looking for a self-service mobile application for your retail business, you can hire mobile developers or on-demand mobile app development companies to build mobile applications for you.
The world is at stake, because of the pandemic virus termed as the coronavirus. The concern regarding this is rapidly increasing, and statistics of infections and deaths worldwide are truly sobering.
To prevent this virus from spreading, quarantine measures are adopted. People are avoiding social gatherings, malls & cinemas hall are shut down, companies are offerings work from home. IN such a situation where people cannot step out of their homes. Many businesses are facing dull down.
Is On-Demand Mobile App Development a Solution?
As the coronavirus continues to wreak havoc on market and industries. Business is now confronting significant and unique challenges. To mitigate their risk and prepare to deal with the fallout from the coronavirus, on demand app developmentcan help the business to survive.
Being an ideal businessman with the capital of your company, you can get through 2, three months. But what if the flue continues to survive, or quarantine measure last longer. Since till now, there is no resurgence of the coronaviruses or when this flue season resume. You need a way out to run your business. Well here is a chance, as on-demand app development can help your business survive the pandemic.
Plan to Get Out of This Outbreak by Seeking Help From Mobile App Development Services
At the epicenter of coronavirus, now is the time for the technology industry. To consider response actions by keeping people safe & healthy. Though people have isolated themselves in the walls of their homes. They need food, cloth, and laundry to keep themselves alive and have to calm their minds. Not only that those companies have continued to work from home they too are taking the help of technology. Well, these companies can stay connected from their employees and client through skype and technology like team viewers. They will remain unaffected, but the need for an on-demand app will be for, a market place, for groceries, laundry, fitness & health care.
Let’s have a look at what type of plan you need for an on-demand app that can help to outbreak this epidemic.
1. Prevent Contact with Smart Technology
The goal is to get your business through the event and prevent it from contact. As this flue continues to spread through Contact. No matter what type of courier is being delivered, make sure there is no touching. Plan a strategy accordingly if the person is infected. They cannot able to transmit through touch via delivery. Make sure to give proper guidelines to the delivery guy and equipped him with safety measures. And your on-demand app will help your business to continue running. Most importantly you got an excellent opportunity to go after your competitor’s market share. Whereas they are drawing backs and experiencing similar effects of coronaviruses on business.
2. Pivot a Plan to Meet New Markets and Services
Your business can thrive during this epidemic. As people have emptied their stock and looking to procure several items that they require on a regular basis. And due to which panic buying from the user, can affect your business. Hence, you need to be prepared with the stock. If your on-demand app will be able to capitalize on the high demand for online shopping. Your business will see a boom in business growth. With the app, you will be able to stay in touch with your clients. And let them know the changes, and precautions you are taking. Ask your mobile app development company to add interactive sessions. So that you can know what they want at this time of quarantine measure. And let your client know that any temporary setbacks will end and eventually your business will resume as usual.
3. Use the Awareness Propaganda to Limelight Your Company Brand
Being in business via the on-demand app. Focus not only on taking your business at an exponential growth but your responsibility also lies in spreading awareness. As awareness stops people from panicking and spreading myth. Replace your branding messages from sales-driven to general concern, care, and precautions tips. Educate your customer via the app that what steps you are taking to deal with the situation. How is your business helping the community? How do you want your customers to be safe and take precautions or think during a crisis? Reaching the right audience with the right campaign can help people buy from your brand. Although not immediately later when they are ready they will convert.
4. Take the Help of AI for the Efficient Supply Chain
In this outbreak, you need to understand people’s mindsets. As people will behave differently because of coronaviruses, well which is normal. As till now, we know far less about the virus and most of it is just title- tattles. IN this situation your on-demand app plays a vital role, in understanding people’s mindsets. It will help your business to get clear data and look into people’s mindsets with the help of an AI algorithm. If you are thinking about how AI can help to increase the efficiency of the supply chain?
Then let me help you as AI help to specify demographic and health data & it can deliver the most relevant insights. It will help to personalize the recommendations to your user need, location & specification. This helps you to understand the demand forecast resulting in better business output. With better supply chain & intelligent warehousing abilities, the company cannot only manage the demand but make quicker purchases and inventory stocking. AI help in monitoring the stock, along with the health of the people. It also alerts you about the changing markets’ impact and what you need to do to keep up with the business revenues needs.
it’s important for technology to take additional steps to mitigate the risk. And on-demand app services will continue to increase, and experience higher demands. So its right time that you start caging your business in the form of on-demand apps.
If your answer is yes, then you are in the right place. The on-demand app can be regarded as a linking layer between customers and providers of different services.
It is no doubt to say that on-demand apps are shaping the world around us and booming the on-demand economy market. No matter what industry you explore, you will find someone in your industry that are earning in millions by investing in the on-demand market and fulfilling the needs of consumers.
It is amazing to know that, according to Harvard Business Review (HBR), the on-demand economy is attracting more than 22.4 million consumers in a year and is supposed to increase in upcoming years. These apps cover various major sectors, including food delivery, car rentals, grocery, laundry, and so on. Customers can get all these services with just a simple click on their smartphone devices. With these on-demand apps, businesses can boost their business.
Statistics of On-demand Mobile App Economy
On-demand, food delivery market, is expected to hit $161.74 Billion by 2023
US Consumers are spending $57.6 Billion in the On-demand economy
Nearly 49% of On-demand consumers are millennials
On-Demand Mobile App Services
The list of some on-demand mobile app services that are getting popular with time:
1. On-Demand Beauty App
On-demand beauty services getting an appointment at a local spa/salon is quite a lengthy process most of the time. Providing on-demand beauty services via a mobile app is one of the trendiest services. In the app, service gets supplied by the professional hair and makeup artists after the appointment is booked.
2. On-Demand Doctor-Patient App
The on-demand doctor-patient app is one of the fastest and easiest ways to see a doctor without any need to wait in long lines to file to get the service. The apps are more convenient and time-saving, allowing patients to connect as per their requirements. It is predicted that these apps will have considerable growth all across the globe in the upcoming years.
3. On-Demand Car Repair and Wash
Nothing could be better for the customers who have cars to get an instant on demand car wash or repair, that too at any time and anywhere. With the help of an app, people no longer need to spend maximum time in the car repair and maintenance service centers. It helps you and your business to attract a massive number of potential customers.
4. On-Demand Courier Service
As a business owner, you are always looking for new and approved ways to get better ROI and attracts a massive amount of customers. Providing on-demand, mobile courier apps is one of the best services you can offer to your customers. It helps the customers to get the fastest courier service all across the globe.
5. On-Demand Food App
Isn’t it so amazing to get the food instant at your place? On-demand, food delivery app helps customers to get tasty food without any hassle. Not only the consumers but also it is so beneficial for sellers too. They can get maximum ROI, cost-cutting, online presence, and so on. Thus, the on-demand food app is one of the best ideas to boost a business.
Benefits of On-Demand App Development for Your Business
In this modern era, Mobile App Development now becomes a trend for enterprises and considers the best marketing tool to reach out to their potential audience. There are about 3/4 of businesses that are into on-demand app development for their business. Look at the advantage of on-demand apps-
1. Customer Interaction
It changes the traditional way of how we interact with customers. Now, you don’t need to have physical proof of interaction like a receipt, etc. With the modernized technologies, you will have all the information stored in your app that you can access it anywhere and anytime.
2. Leveraging the Mobile Technology World
As we all know that there are about 90% of people use mobile apps for their daily need and spend their most time on apps. And, the no. of mobile users is expected to grow by 4.68 billion by the end of 2020. In this tech-savvy world, if someone wants their business to stay ahead in the competition, then it’s high time to build a mobile app and plan a robust strategy for your business. The best way to interact with your potential audience is by offering custom features in what you do
On-demand apps offer flexible functionalities that grab the attention of targeted customers. Also, you can build a loyal customer base by providing seamless, high-performance on-demand apps. In order to monetize your app, you can initially offer a free app to use and then integrate the in-app purchase feature.
4. Increases Scalability and Security
On-demand mobile apps provide security and keep your mobile app data secured.
Scalability is necessary to make your app successful. On-demand apps can be easily scalable as per consumer demands. Any mobile app development company can build a tailor-made on-demand application with such functionality and features.
5. Improves Customer Service
Customers find it convenient to place the order by using their finger pulp. A mobile app enables the customers to order the product and track order on their fingertips. An on-demand custom app solution helps you to offer your product or services to the customers directly. A custom on-demand business app can act as a bridge between customers and the company. Indeed, we can say that on-demand app development will boom more in the coming time.
7. New Business Opportunities
The on-demand business app gives new opportunities to scale your business and enhance ROI. You can use the data to analyze the company, and based on that; it will be easy for you to improve business practices. You can inform your audience about any upcoming offers and sales. Moreover, you can retain your customers with a personalized touch and can choose direct email marketing to market your products
The Future of On-Demand Economy
The massive demand for the on-demand app services is not only the present-day reality but also the future of the on-demand economy has a long way to stay. The future of on-demand lies in many categories. Here are the two influential on-demand app development that you should expand your business.
A. Hyperlocal- On-demand Business Model
As the name suggests, the hyperlocal marketplace is a market that provides local provisioning of services and goods. This on-demand marketplace ecosystem mainly operates in a limited geographical area. Food delivery, grocery delivery, taxi services, home services are all come under this category. The best example of this would be Swiggy or Uber.
Under this category, business ventures will focus on speed and quality and making the user experience more convenient and comfortable. They aim to provide multiple options to the users to keep them hooked to their services
After the launch of the e-scooter by Bird in San Franciso, the demand for e-Scooter app development has been rising rapidly. Today, so many brands and companies are looking to build an app like Bird.
Also, various governments have approved eScooter use in their place.
The on-demand economy is rapidly booming, and it’s going to stay here longer. As we can see, the competition is getting tighter and tighter; you need to look closely and should bring a feature-rich, on-demand mobile app in the market to stay ahead in this competitive era. The faster services you give to the users, the more you will be appreciated by the customers. The on-demand mobile app development can take your business to the next level with the help of technological advancements.
If you are looking for an on-demand mobile app development company, then keep in touch with us. We offer customized on-demand mobile app solutions for your business, irrespective of its scope and scale. Our on-demand mobile app developers are well experienced and skilled and have the ability to develop tailored-made app solutions with the desired features. They use all their acquired tech skills effectively to meet the changing business trends. For further queries, you can discuss it with our consultant team.