The rat race of competing with every other entity in the world in every field is on. The globalization of technology has made it much more difficult for any new business to flourish and reach a sustainable level. And amidst all these tensions, the most initial and crucial choice that any startup has to make is which option to choose to reach out to its potential customers. A website, mobile app or a progressive web app? What can be the best choice for the business idea?
This is a very vital choice that every startup has to make in its very initial phase of setting up the business. Since the release of the very first iPhone and the growth of mobile devices market, everyone has been treating the mobile-first business model as the new gold rush to have high accessibility and a wider range of reach to customers. Some, on the contrary to this app first culture, says that nowadays, a user is already having multiple apps. Every user is facing significant app fatigue and that users tend to use just three-four apps at most. So competing for desktop attention still remains easier. Also competing for desktop market using websites is much easier as they do not require multiple versions of code as is the case in mobile apps.
In order to answer the question, “Is it better to use an app or a website?” one cannot just compare App Vs Web and reach to a judgement. The best approach would be the one that fulfils the business needs better. For example, many of users have reported that they like to shop online using the apps but still prefer having a view of the products on their computers. So if such a business has only a mobile app, the reach would cut down to some extent. And similarly imagine what would happen if each time you decide to order a Pizza, you had to log in to your computer and go to Dominos website.
Difference Between Mobile App and Mobile Website
Definitely, we can go through this comparison once to have an idea of the pros and cons of each option so as not to end up having any false hopes. Also, this will put forward a clear idea of the benefits of each option and help any business in making the choice. Mobile apps have no doubt the ease of accessibility and can be used at any time. Also, they get you better features like personalization and a device dedicated app enhancing the look and feel along with the performance.
But web apps have an upper hand in terms of development. For a web app, one does not require to write separate platform dependent codes as is the case with the mobile app to fulfil the requirements of android and iOS market separately. Also, changes and enhancements can be implemented easily on web apps.
One more such reference to features can be understood using this image that combines the pros and cons of both technologies:
For any startup, you have to weigh your choices, analyse the effects of your choices, and look at how much you have to flourish (or diminish) if you go with the option of mobile app development or website development. For instance, give it a thought once as how it would have been if Instagram launched with a website rather than the app. It would’ve turned out a blunder, right? But one must also consider that Facebook began with a website and they did just fine.
Following are some of the vital considerations before you decide on App VS Website.
The truth is that a website for your business gives you the opportunity to reach out to a large range of users when you compare it to the reach of a mobile application. Why is this so? Google Analytics provides an answer:
The search engine traffic for a company providing analytics services in the US is presented below and it was found that just 21% of their website traffic come from mobile devices. The rest is acquired from personal computers, desktops, and tablets. (Source)
App Vs Website
For an on-demand solution type business like that of Ola or Uber or Zomato, there is no doubt that you need a mobile app. You cannot expect a user to stand outside a club and open his laptop to book an Uber, in case he is carrying it, which seems highly unlikely. This situation might give you a thought that a mobile app is an ultimate solution.
This doesn’t in any aspect mean a web app is totally out of the question. For instance, you can utilize the camera of your smartphone via HTML5. Similarly, you can also use the gyroscope (an inbuilt feature with maximum mobile devices) to play games with HTML5 and geolocation API. The look and feel as well as the performance gets better; also push notifications are available with web apps. Languages like Node.JS made these functionalities a reality in today’s world.
Advantages of Mobile App over Website
Considering today’s market, no doubt mobile app is a good way to reach a greater mob. You can make it easier and convenient for users to stay active on your app and check out any new notifications or updates through the app. Users could receive instant notifications in real-time, could access the business from anywhere, can stay active on the app throughout the time. All these perks can easily affect the choice of any startup to make a choice between Apps Vs Web. But that might not be necessary. One startup can start with having a mobile app and bringing in their website later on or the vice versa.
This way they can have a cost-efficient model and decide on which serves their purpose well. The bottom line of this choice is to start with a product (be it a website or an app) that meets your needs at this point in time. Then after you have settled-up a bit, make plans to optimize your reach on both ends.
From the past few year, PWA (Progressive Web App) has been in discussion in the tech media. Have you ever wished that web app should behave more like mobile app? Have you ever dreamt of an app working in poor internet connection? Now Progressive Web App is here to fulfill your desire for it.
What are Progressive Web App?
Progressive Web App is the combination of best of experience for mobile app and for web app. These web apps are useful to users for the very first visit, they do not require any prior installation unlike the other mobile app. Companies like Google, Microsoft, Mozilla are working on a new modern web application standard which is the Progressive Web App. Now Apple too has jumped into the support to provide support to PWA on its platform as it is the future of application technology.
They are the next-big-thing in web development as they provide their users an experience of the mobile application without the necessity to install them. “Progressive Web App” simply is a term which summarizes all the features and making the user feel like mobile-app on a web platform without the requirement of installing? This technology is strongly supported by Google. The user’s experience for these, are similar to a web app’s.
Progressive Web App structure
The Progressive Web App has a simple structure. It consists of the app shell and the changing content.
The app manifest, a simple JSON file. It is the app manifest which helps the device to recognize the PWA and defines how it will be displayed on the screen of the user’s device.
The content is the dynamic part of the PWA structure, it changes and is refreshed every time connection with the internet is established.
Why to use Progressive Web App?
Let’s have a glimpse on the reasons to use a progressive app instead of other native and mobile app. Advantages of using a Progressive Web App has been listed below.
Reliable: The Progressive Web App is reliable they load instantly even in uncertain network condition.It provides interfaces even in poor or no internet connection. It has an offline support but it means it will work if the connection is slow or poor not that it will work without internet connection.
Fast: Many of the user will just leave the app or site if it takes more than 3 seconds to load. Apart from loading they also want after loading site or app runs smoothly. Loading of a Progressive Web App is instant and user will have a smooth experience even on loading of content.
Engaging: Provide an experience immense to that of a native application. These app can have features like push notifications, Web Payments, or Credential management and so on. The user will feel like working on a mobile application. These apps are installable and live on user’s home screen without the need of being installed from app store. Using a web manifest file, they provide full screen experience to the user. They can even re-engage users with push notification.
Responsive: The Progressive Web App is highly responsive app which will fit in any device be it mobile device desktop or any other.
Fresh: With the release of the service worker Progressive Web App will always be updated with the latest updates.
Safe: These web apps are always served via HTTPS, which ensures that no one with prior authorization will be able to access the app.
Discoverable: These web apps are easily discoverable with the search engine. Service worker registration scope that allows search engines to easily find them.
Linkable: PWA can be easily shared via a link. Which means they do not require complex installation.
App-like-Feel: The user will feel like working on a native app. They will have the native app-style and navigation.
Independent on web connectivity: Theintroduction of theservice workerenables the Progressive Web App to function even in slow internet connection.
PWAs Can Help Your Business?
Indeed, even Microsoft’s online service, as Outlook.com, are presently PWA-empowered. There are at present a huge number of PWA-empowered sites, and more organizations are empowering versatile site controls with Service Workers to meet similarity.
PWA delivers it service where it counts. It helps to serve your customer with a better connectivity enhancing user experience. The key benefits that a company can enjoy by embracing PWA’s as a big part of their strategy on mobile platforms are:
Reduce development lead time: ThePWA reduces the app development time to a great extent thereby allow you to grow your business with a great pace.
Simple updates: While we use a PWA it largely eliminates the problem of software fragmentation which may force a company needing to extend legacy support to old versions or risk cutting off sections of the user base until they initiate an update.
Unified customer experience: PWA ensures that all the user have the same version of the app. This unified customer experience helps you to consistently deliver a powerful and optimized user experience to your entire user-base.
Easier access and increased engagement: PWA requires a minimal amount of effort to meet out the user needs. PWAs offers a complete experience on mobile for the users without the need to download and install an app. This simplicity and leads to an increased engagement.
Endnote: With the launching of every service, the user finds it inconvenient to actually go to the store download it as it requires much space on the device. This often leads them to the web, which requires way less effort. But then, we see inconvenience in using the web app because the web experience is not as smooth and optimal as the native app.
The solution for both the problem is solved by the arrival of a new web app technology i.e Progressive Web App.
The support for the Progressive Web App has increased and even Apple has started working on making its platform supportable to Progressive Apps so it’s time to get started with this new app technology and ease everything.
We at Parangat have been aiming to serve our customers with the latest trend in technology i.e Progressive Web App. At Parangat Technologies have a team of highly skilled and efficient members aiming to serve the customers with the new reliable technology to integrate their business growth. Have an app idea? Opt for a free quote or drop us an email on [email protected] to discuss further.