How to Integrate Video Conferencing Into Your Website & Mobile App?

How to Integrate Video Conferencing Into Your Website & Mobile App?

Video conferencing apps have suddenly seen a massive boom amidst coronavirus pandemic. Many companies have already implemented their video conferencing system instead of relying on any third-party tool. Now, you should also make your company equipped with the in-house or third-party video conferencing tool either in your app or on your website.

Is video call so crucial to your business that you must integrate it into your website and mobile app? Does video chat enhance communication and collaboration in the organization? How can you add these features to your website and mobile app development? How difficult is this feature to embed so that it works well on any mobile device? Why have internal stakeholders and clients begun to see the benefit of video conferencing?


Gone are the days of Audio-only conference calls. Voice conference calls are being replaced by more engaging, productive, and true-to-life video conferencing solutions. Meetings and stand-up gatherings now are not confined to specific places or rooms, since many companies started Work-from-home policy. Companies are having critical team members located in different cities or countries, and such employees’ presence is crucial in the meetings. This is where Video conferencing technology brings in the sight.  


To stand out from other competitors and meet the increasingly fluid, dispersed, and impromptu demands of rapidly changing workforces, business leaders need to integrate video conferencing technology on their mobile app and website that’s easy, simple, efficient and reliable.  Video conferencing and meeting management technology can help office employees and their remote participants to hold a face-to-face virtual meeting, when in need. 

If you want to grow your business globally, it is necessary to build and maintain a quality relationship with internal teams, suppliers, partners, and customers. With the aid of video conferencing technology, you can strengthen relations by keeping everyone engaged. It saves time and money, enhances workforce collaboration, improves productivity, managing suppliers, and adding a little personal touch in the customer support service.

Challenges of Building the Video Conferencing Web Application From Scratch

1. Long Delivery Times

It’s quite challenging to estimate the time that it will take to create, test, and launch a video call solution, especially one that is tailored to your business needs. Often, it may take a longer delivery time, which in turn, increases production costs and adds expenditure on temporary apps.

2. Operational Complexity

To build a video conferencing solution from scratch, the ensuing operational complexity has the potential to put core business projects on hold. Companies will need to manage the entire infrastructure to build, test, and launch the application. Due to this, they put other services on a back-burner, thereby hurting regular operations.

3. Cross-Service Security

It’s critical to build the video calling app with top-notch security, especially in confidential meetings and information transfer. You will have to ensure that the application is fully encrypted and secured at user and database levels. 

Looking at these potential challenges, we can say that a ready-made video conferencing solution might be the best way to go for small businesses. However, installing a third-party app poses some serious challenges, in which security challenges remain the top reason why companies build their custom solution. 

Here are some recent security and performance challenges that are in controversy in media:

1. Bombings

This refers to the phenomenon of unauthorized individuals joining supposedly ‘private’ video calls. 

2. Data thefts & leaks

Yes! Recently, some video conferencing app was questioned for having leaked users’ personal information. 

3. Privacy shortcomings 

As we all know that end-to-end encryption is one of the most popular security demands of today. But, still, some popular third-party video conferencing app hasn’t integrated E2E encryption into their app. Therefore, this leads to privacy and security shortcomings. 

The Problems Associated With the custom Technology Stack to Build Video Conferencing App 

 1. Customizing features 

When building a video chat app, it is quite difficult for developers to create customizable features. Developers need to customize the elements according to the team’s requirements while ensuring the app must function seamlessly without taking any extra time to load or posing any critical bug. 

2. Costs can be increased

The expense of creating and managing custom-built video calling apps will mount up over time and time, unlike most apps that include SDKs and APIs by one-time costs. The incremental expenses with new functionality and enhancements will often be far more onerous for tax expenditures than if businesses had to incur a one-time fee. 

3. Maintaining cross-platform apps are challenging 

As we know, developing apps on cross-platforms, including- Android and iOS is a lot different from each other. It is difficult for a company to manage and maintain iOS, Android, and website apps. Right from designing and coding to hosting, managing all levels of development is difficult for companies. 

Integrating video conferencing technology into your website and mobile app

You can incorporate a video calling facility in your app or website. You just have to follow these three steps

1. Get the video SDK account credentials-

A service account that allows you to use the SDK and its service that you want to integrate into your client app and website. It also allows the admin to assign the roles & permissions for each client or user.

2. A server application to run the conferencing app- 

The video SDK will run on your application server. This uses passwords from your third-party account credential to grant access to video services.

3. A client application for executing the RTC (Real-Time Communication) information

The client app runs on a mobile or Web client. It uses third-party SDKs for posting, collecting, subscribing, and executing information concerning RTC (Real-Time Communication).

How to create a room for video conferencing into your website and mobile app? 

Create a Room

1. Create a meeting room using Video SDK. Server Application permits Video SDK to create room.
2. Video SKD checks credentials and creates a room.
3. In the end, a Room SID is returned, which can be used to make API requests.

Connecting to the room

The meeting host can get an access token to communicate with the session and control the users. It means only the host can allow certain people or groups to join the session.

1. The host can get the token from the application server bypassing the credentials to the create session API. 
2. The application server checks the Video SDK credentials and generates an access token.
3. After verified credentials, the host gets access, and a connection bridge is established between the meeting room session and the host.

Guests are welcomed

1. Hosts send an invitation to the guest, which includes the access token and the meeting room information.
2. After clicking or visiting the room with the token, the Authentication server verifies the token’s validity. 
3. After the verification only, the guest will be connected to the session and will be added as the participant.

Popular Video SDK’s

Here is the curated list of the popular video SDK’s that are efficient, reliable, and are security compliant to choose from – Amazon Chime SDK, MirroFly’s SDK, and Sinch. Using these SDKs will ensure top performance and reliability whenever you want to integrate the video conferencing tool in your web app development or upgrading an existing one.

Benefits of integrating Video conferencing software for your business 

Empower the Digital Workforce

Video conferencing technology creates a more collaborative meeting culture in your organization, but it’s also a foundation for ongoing digital transformation and the future of work. Video conference meetings help team members maintain human connections, regardless of physical location. This will speeds up the entire process, right from decision making and boost collaboration abilities and visibility for employees globally. 

More engaging than voice conference call- 

In voice call meetings, usually, participants don’t feel connected from the other team members of the meeting. Thus, they tend to zone out themselves and start doing multi-tasking. However, With Video call meeting, workforce employees and the remote worker is visible, and it will increase engagement level with better visuals and connections among participants.  

It saves travel expenses

Traveling not only adds to the business expenditures but also it is time-consuming. Often, we have seen people going to various locations to attend conferences and business meetings, which can be avoided with the use of video conferencing tools. Businesses can save money that they spend on business travel and use on other business priorities.  

Improves Communication

According to the research, humans process more quickly with visual information than texts and audio. Therefore, when you hold a business meeting via video, your attendees will understand it more effectively and accurately than via audio conferencing sessions. For example, while demonstrating or speaking about the product, it will be more effective if it can at least be seen.

 Boosts Productivity

Instead of sending an email to your business partners or colleagues or support team, you can hold a quick video conference call with them when you need quick answers, and you don’t wait for their reply! Just get connected via video conference and use a screen-sharing function to go ahead resolving the issues.

Concluding Words

Integrating video conferencing technology into existing applications and websites has countless benefits, including decreased operational costs, enhanced structure, improved flexibility, and enabling the digital workforce in the organization. While this pandemic is still blooming globally, the video conferencing system is embraced by many businesses and companies in their organization.

Single Page Applications- Hottest Trend to Watch Out in 2020

Single Page Applications- Hottest Trend to Watch Out in 2020

Developing a web app for business can be severe. And you may find yourself surrounded by a ton of questions. Like which web app development company will be good? Does development cost come under your budget? Does it get developed fast? What are the latest trends in web app development? These questions will make you go baffled.

Don’t worry there is a simple solution to these questions. Well, there is no doubt, single page application is the hottest trend. This blog will be stating about single-page applications and why it’s the hottest trend? Lets 1st understand what is a single page application?

A web application on a single page is a web app or website that rewrites the website by communicating with users. With the webserver data dynamically, rather than loading entire pages by the default user process. I am sure you are quite familiar with single page application. 

Here are the examples of a single page App:

  • Google Maps
  • Facebook
  • Twitter
  • Google Drive
Advantages of Single-page Application

Single Page Application(SPA) is a web application that works in the browser. It can improve performance in many ways no page reloads, easy to navigate pages, no extra time for waiting and using AJAX. There are a lot more benefits, SPA can provide us let’s read here!

Fast and Responsive

Single-page applications don’t update the entire page but need only content, they increase the speed of a website significantly. Many tools like HTML / CSS / Scripts get loaded only once in an application’s lifetime. Data are only forwarded back and forth. That’s a huge advantage, and according to Google Studies, it can have a strong effect on company and revenues. When a page takes over 200 milliseconds to load. 

No Extra Queries to the Server

A one-page application can effectively cache any local data. A SPA only sends a request to a server and then retains all the information it receives. Then this data can be used offline also. Suppose if the user has low connectivity, the link allows local data to be synchronized with the server. 

Enhanced User Experiences

SPAs provide a fast responsive website, it communicates with a user to update the current tab, rather than load a whole new file to the server. This method of not constantly reloading pages provides a much better experience for the user. SPA frames are perfect to use with these services to create appealing, engaging and even vibrant user experiences. 

Many people want to simply develop applications in a specific language and the SPA you create will function well with backend services. It has been built in various languages with the aid of APIs.

The Future of Web Technology

So what are your views about Singular web application? I am sure you are probably considering it. Anyhow, to get clear insight, let’s know what will be the future of SPA technology in coming future. 

As you know web Apps on a single page have an unprecedented user interface. It has simple templates, easy navigation, flexible formats to various mobile device dimensions, and held to a minimum of interactions between client and server. But what you don’t know is that it why it’s the best time to bring in use in 2020.

Do you know that many e-commerce companies opt for a SPA because the shopping experience is less disrupted? The SPAs have recently increased in popularity as they are minimizing loading delays in the sending and rendering of new HTML files. For insecure network connections on mobile devices. SPAs can update the content on the server with a single HTML document without having to refresh the entire website. SPAs are not only more convenient for end-users, but also easier for developers to build and deploy than traditional eCommerce sites. And companies who are wondering which is better a web or mobile app development? Keep Reading this is going to help you.

Let’s know the key points to choose a single page application

  • Web applications are best for business, as it’s ability in the market is around one trillion dollars
  • Web applications have a virtual tool
  • Rapid application development
  • More integrated into your daily lives
  • Easy customizable and scalable

Though you get a distinct idea about what is a single web page application. What are the benefits you can get from a single page application? And does it have a future or not? Let’s get to know about web application management.

In the above scenario, we have seen the great advantage of single page application. A single page application is super easy to use, compared to conventional server-side made applications. As, there is only just one index.html file, with a CSS bundle and a Javascript bundle. These 3 static files can be downloaded to any Apache, Nginx, S3, or Firebase Hosting server.

The app needs to make calls to the backend to get its data. It can be installed on a different server with completely new technology such as Node, Java or PHP.

Final words

For their basic layout and fast navigation, single-page applications have become trendy. They offer web developers a simple architecture and free time to usable and attractive sites. Fast loading times and mobile adaptability also improve SPA’s appeal and help the viewer’s engagement on websites.

Since the code resides on the website, further strategies guarantee that the site is known to search engines and equipped with anti-virus detectors to avoid malicious code in SPAs. 

Cybersecurity Predictions For 2020 That You Must Not Ignore

Cybersecurity Predictions For 2020 That You Must Not Ignore

In the digital era, new technologies and techniques accelerate at a rapid pace, and no wonders your cybersecurity defense need more support than ever. Over the past years, we have seen cybercriminals gangs become much more sophisticated, and it will continue to target organizations and individuals all around the globe. According to the global market insights report, the global market size will surpass $300 million by the year 2024. It is quite essential to secure our private information as it is more vulnerable than ever before. 

As the year 2020 is here, so we have a list of some standard cybersecurity prediction too that is going to happen in the year. Cybersecurity solutions that worked nicely in 2019 may not necessarily work in 2020. we believe, if you are aware of cyber risks, then it may be easier to protect yourself from numerous hackers, malware, and viruses. Here, in this article, we will discuss some cybersecurity predictions for 2020 that you must not ignore. It will be quite interesting to see what cybercrime has in store with it : 

Hackers will be Supposed to Target the 2020 Voter Registration Systems During the 2020 Elections

As we already know, the 2016 U.S. Presidential Elections were not the fair one, and election hacking happened so, we can predict the same about the upcoming 2020 elections too. Hackers will try their best to target the state and local voter databases as their main goal is to create voting havoc and triggering voter fraud alerts during the 2020 election.

Healthcare Security could Top the Charts in 2020

In today’s world, almost everyone health insurance. In the year 2020, we can see a massive rise in healthcare insurance that opens up the possibilities of fraud in this sector. For hackers, this sector is one of the most comfortable areas to hake as it has no apparent loser insight so, we can predict in the year 2020 healthcare fraud could see an enormous spike.

Businesses will start Allocating more Towards Cybersecurity Budgets

According to the findings of EYs’ Global Information Security Survey’, approximately more than 70% of Indian companies are supposed to increase their cybersecurity budget as cybercrimes are growing in huge numbers. As the demand is so high, we can predict in 2020; the cybersecurity budget is also going to increase.

Read Also: Cyber Hygiene the Best Practices Wish You Knew Earlier

Privacy and Security Risks will become Reputational

Without any doubt, privacy and security breaches will have financial or technical impacts. It includes credit/identity theft insurance, monetary losses through fraud, consultant’s fees to investigate the breach, costs of communicating to affected customers, the well-publicized regulatory fines, PR costs, legal fees as well as marketing costs to repair a damaged customer relationship.  

The businesses will know the importance of their companies’ reputations and started valuing because this is something that can be irrevocably damaged. This is not only limited to security – this could be because of environmental impacts, labor practices, service shortcomings, paying taxes, or boardroom tangles. “Data steward” – or how carefully people’s data is to treat people’s increasingly a part of corporate social responsibility. This is something that can never be ignored. An increasingly energized citizenry is part of a new reality that calls for new rules for managing brands and reputation. An increasing rate of consumer boycotts, activism, and social media means then it will be tough for brands to recover from failures – and this increasingly energized citizenry power brings corporate failings. It will continue to be a factor in 2020. 

Scarcity of Skill will Continue

A year is too short to bridge the skills gap, such as in cybersecurity. It is a long term challenge!

The demands for skills are not for “security” only but for those who have a comprehensive view across cyber risk and the areas elsewhere in the business to which it relates. There is a high scarcity of multi-skilled individuals, and it will become particularly evident in the short term as cyber risk interfaces quickly with audit, marketing, compliance, and other business functions. 

In 2020, Expect to see the demand for the security team for various needs- 

  • The demand for security teams that understand the broader business risk landscape (as well as security risk management)
  • For privacy and security managers that can shape their strategies in terms of marketing and reputational endeavors.  
  • For IT staff that can understand the point of view of audit (and vice versa). 
  • And, for cybersecurity operations teams that will understand and see audit as a beneficial determiner, rather than an overhead. 

Managed Security Service Provider (MSSP) market will grow more

The Global Managed Security Services Market is expected to exceed more than US$ 58 billion by 2024 and will grow at a CAGR of more than 14.5% in the given forecast period.” By MarketWatch. We don’t see this trend abating soon since businesses increasingly struggle with growing cyber threats. Small businesses are not able to deal with advanced and organized cyber threats, and often their technology is outsourced to hosting companies, development teams, cloud providers, etc. Security monitoring, threat detection, and incident response follow the same model. All MSSPs will want to grow their business – that means finding more customers (and hence having keenly priced entry-level services) and having a portfolio of value-added services they can offer on top. So this market growth will bring increased importance & focused on the role of the MSSP with an escalating no.of new and existing customers as well as SMEs. The adoption of MSSP services will continue to grow because they are the last, first, and the only line of defense from cyber attacks. 

Also Read: Redefining Blockchain Security

Insider Threat will remain a significant one

Insider threat is one of the significant factors concerning cybersecurity. According to the U.S. State of Cybercrime Survey, Insider threat continues to be a problem with approximately 50% of organizations. This threat will continue to remain a significant one in the year 2020 too.

The third-party attack will rule the roost

Hackers are always looking for the easiest way to infiltrate into computer networks. Third-party supply chain attack is undoubtedly considered as the most favorable way to infiltration so, and we can predict the third party attack is going to rule in the year 2020 too. 

Bottom line

In security, we often talk about the ability to see threats coming, or to detect attacks, or to gain better oversight over the activities on our networks and the systems we protect. It is all about perceptibility. Putting efforts into detection solutions, AI, reporting, and dashboards mean that marketing teams will be unable to avoid the temptation to draw pictures and write copy linking that ambition to measurements of human vision. 

Parangat Technologies can provide you with the ability to threat model successfully with mobile, web, IOT-embedded applications, AWS and Azure. Contact us to speak with an application threat modeling expert today.