In latter half of 2014, Apple HealthKit and Google Fit launched. And, in the first quarter of this year, 2015 the world of mobile health apps poised to reach mainstream. According to recent stats in 2015 mHealth application market estimated to be worth $6.4 billion, and expected to rise by more than double by 2016 ($13.5 billion), that is up from $4 billion by 2014.In recent years explosion of interest around mHealth has led to aggressive. With more than 100,000 apps now available on iOS and Android in health and fitness categories, it’s no wonder that more than 70 percent of all mHealth apps achieved fewer than 50,000 downloads and less than $10,000 in revenue. With such a fierce competition and huge opportunity, mobile health app developers are managing to stand out and join the top tier of publishers with more than 500,000 downloads. Here’re a few trends driving mHealth app success in 2015. Let’s ensure your app has the following factors to meet so that it could be a great success in the coming years.
1. Other apps Connectivity
Most of the mHealth apps today are unsocial. Developers don’t add the features that can make them interact with other mobile apps beyond just simple sharing to social networks. And, this lack of integration can damage mobile health apps in many ways –
Firstly, it limits their value. Secondly, flow of data into other apps can’t flow into or out, thus, limiting utility for the user and creating inessential tasks that require effort and input into multiple application databases.Thirdly, the lack of proper connectivity and redundancy makes it all too easy and user-friendly to leave the app shortly after downloading it, if they really want to download it at all. Proper user retention is important for application success in any category. And, kink-free connectivity is one of the key ways that helps the top health apps stay relevant and at the top of the download charts.
2. Remote monitoring and consultation with physicians
However, health and fitness apps include a large portion of mobile health application marketplace today. And, mHealth app’s marketplace seems to gives huge opportunities to app developers in 2015 and beyond. According to the recent survey done by research2guidance –in the coming years fitness apps are likely to fall from their top spot, soon to be replaced by monitoring and consultation apps. The reason behind this declination is too simple and profound. Recently, affordable Healthcare Act in the U.S. in a bid to reduce expenses of health care, particularly chronic care management and mitigation and to increase the cost of managing an aging population, health care providers are finding the ways to minimize expenses of health care, particularly chronic care management and mitigation. In the coming years, industry gurus and experts are predicting that mhealth apps that can minimize costs through remote consultation in health & fitness management programs will be the most sought after. And, new mHealth apps like the gambling addiction app designed and developed by the University of California, Los Angeles, will be keenly focused on use cases that will help delivering monitoring and preventive care, thus, improving patient outcomes, hence, reducing treatment costs. Developing apps that go beyond the fitness and reference use cases can help patient’s in easily assessing their data, thus, making a smash in 2015.If you would like to know more about any of the above mentioned points let us know in the comments below.
Part 2 of 4 Things that Mobile Health app needs for a Breakout In 2015 – Part2 will be published in the next post.