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Tips on How to Rank in the App Store – Part 2

by Sahil Gupta | Sep 18, 2015

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3 min read

So, we are here to move on from the Tips on How to Rank in the App Store – Part 1 that we have discussed as in our earlier post. The previous posts highlighted the importance of customer’s feedback, review and ratings on the ranking of an app in an App Store. Let’s discuss some more points:

Tip # 3: Right Keywords and Proper ASO Strategies

Everyone has heard about Search Engine Optimization (SEO) and the importance of keywords and keyword phrases in SEO. But ASO utilizes a bit different and competitive strategy. By leveraging some of the best analytics tools, you can know how to improve your ranking in App Stores.

Selecting Right Keywords:

Keywords are a very important part of ASO strategy and they more likely natively searched. Let’s take an example of Shopping App – you need to look for keywords that revolve around shopping and mCommerce. You should target the most common sentences or phrases that user will write while searching for shopping app. And, most importantly, you should include all the biggest hitting keywords in your app!

Proper ASO Strategies

We can’t ignore the importance of this enough. Today almost 63% of iOS users find apps by simply browsing on the App Store. So, we can’t ignore the power of App Store Optimization. The app industry is just in its very beginning. Think for that moment- when we’ll have one new app every second. The App industry is expanding at an astonishing rate of 30% a year. Recently, economists are predicting that app industry and other economies associated with apps will be worth $143 billion by 2016 – These are some phenomenal numbers. Well-developed and exceptionally designed apps can make a lot of money – but they need to be sold in the right way. And, to get them sold, we need to imbibe the world-class App Store Optimization strategies. Remember, most apps aren’t a hit just because of their content. There is a whole flurry of marketing strategies done prior and after the launch of an app.

And, if you just have a unique app idea and you haven’t developed anything yet. Good news- We do app development too! At a cost-effective price, your unique idea can be turned into a highly improvised and functional app that people will love to give 5 stars and outstanding reviews. Being a world’s fastest growing mobile and web Development Company, we are known to deliver pioneering and best-in-class mobile and web solutions to serve clients across the world. Bestowed with extensive experience, deep industry expertise and proficient team, we are capable of delivering incredible mobile and web development and marketing services that increase business efficiency, accelerate innovation and maximize profit.

Our proficient team of web developers work deliberately with our clients to create a user-friendly, compatible and search-engine friendly website, thus, generating millions of hits and increasing brand’s value and revenue. Being a leading Web Development Company, based in India, we not only just create websites that are easy to use, top the search engine results and reflects the core values of the company, but as the need arises, we continuously update and develop the website to keep the web presence fresh and competitive. Our dedicated team work closely with our clients to properly assess their business needs and offer a unique and market driven web solutions that meet and exceed their expectation. We are one of the known and best-in-class development and marketing experts with tons and tons of experience and expertise in app development and marketing.

Let’s connect and work out a strategy to get developed your app and market it well so that it can get that million+ downloads sweet spot.

Sahil Gupta

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With roll up the sleeves, dive in and get the job done approach, it was year in the year 2010 when Sahil started Parangat Technologies. Emphasizing on a healthy work culture and technology driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.

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