In recent years, inspite of the advent of social media and various other portals and brands online, the power of email is still as strong as it was years back. According to the recent stats, 9 out of 10 users check their email often. Do you know? – It’s more often than they are visiting their social media channels like Facebook, Instagram, and SnapChat etc. or shopping online. People still love to read enticingly written emails. So let’s take a look at a few tips that will help you write the captivating and user-centric email newsletters:
Be consistent, trustworthy and reliable
Do what you are promising to your readers like if you promised to send them a newsletter on the daily or weekly basis, do it regularly and consistently. Let the readers choose how often they are willing to receive your email newsletters. Some readers hate surprises and last-minute drop-ins so always avoid them.
Ensure that your E-mail newsletter should be only 10% promotional and 90% informational
Being consistent, relevant and informative is crucial in email newsletter writing. By letting your users know about the relevant and useful stories, you could manage to get more readers as they will let their friends know about your informational e-mail newsletters. But being informational doesn’t mean that your e-mail is boring because an email, which is more like a newspaper or one that doesn’t have a valuable, educational, appealing content is never a success.
Always be more creative and create curiosity with the email subject lines
The first impression is always important for establishing the better relationships and connections – be it the personal or professional conversation. Your email newsletter may spit or tempt user and your target audience for continuing the further conversation. But if it doesn’t include a captivating subject line, that means it’s not compelling, though infuriating or fascinating, and may not serve the proposed purpose.
Include a call-to-action
Your E-mail Newsletter must have a call-to-action if you want to make it more readable and acceptable to its readers. It has been found that a call to action always influences its readers and has motivated to perform the asked or suggested tasks. Remember your call to action should always be compelling and convincing. And also, the call-to-action should describe your actions more rather than your personal promotions. So avoid using common phrases like “click here” or “Get a Quote”.
Keep your email newsletter Clean
According to reports, average man spends less than 51 seconds for reading an email newsletter. Thus, you should always use brief message, takeaways, images, snapshots and key points. But that doesn’t mean your Email newsletter will have incomplete or ambiguous information. You should craft an Emailer in order to build a better connection and relationship and provide your users all the required and sufficient information. Remember email newsletter should not be drafted in order to just sell your products. Rather it should aim to maintain a strong and enduring connection with your existing customers and start a new strong bond with the new customers.
Hope the above-mentioned tips will help you in creating the user-friendly and readable E-mail newsletters. Let us know your feedback and questions in comments section.
Sahil Gupta
With roll up the sleeves, dive in and get the job done approach, it was year in the year 2010 when Sahil started Parangat Technologies. Emphasizing on a healthy work culture and technology driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.