As always, SEO is rapidly changing, thus mobile app developers are required to gear up to craft the effective mobile app indexing strategy. Search Engine plays an important role in getting your app noticed by your potential customers. First and foremost step that needs to be considered is you need to ensure that your mobile app is meeting all the important indexing criteria and is fully optimized for online search. Let’s take a look on a few tips that can help you make app indexing work for you:
1. Optimize your Website according to Mobile
As per the current scenario, search engines are incapable of indexing content directly from a mobile app, thus the content must be hosted via a website. To get the best results for your app, ensure that your website is properly optimized for a mobile device usage.
2. Properly use Header tags
The same rule applies to app indexing, so for properly using Header tags, you need to index content. You can use header tags and description tags within the content to achieve this.
3. Manifest, links and entitlements
Once you have successfully hosted the content, you need to consider technical maintenance within your app’s files. And, for doing that you need to ensure that your app’s Manifest.xml file is configured properly to allow search engine crawling.
4. Properly tie up the wobbly ends
There are a few actions that can harm your application’s search engine ranking, thus resulting into more incompatible and interstitials content. Before launching your mobile app, ensure that the content of your app is directly related to the consistent page of your website, thus removing any factor that can inhibit your customers’ experience.
5. Ensure your app’s content is worth uploading
Another factor that can hamper your SEO strategy is – Content should be worth. Deploying a mobile app is simply not enough; you need to upload the content that people want or need to read. And, if the content is not worth uploading, you app can suffer a big disaster.
6. Set up deep links
If you want to get specific pages app content indexed on Google, link that section of your mobile app from within the HTML mark-up of the suitable webpage. Just add the selected URL by using a tag.
7. Organise deep links via your sitemap
Alternatively, you can also add deep links directly to mobile app pages through your website’s sitemap file. Just use the tag that can enable to associate with the content on the site, which is ready for indexing.
8. Ensure your content is full crawled
If your content is not indexed, then even you write a great content, it may go in vain. So, ensure the content is made available to search engine crawlers. However, it sounds obvious, but it’s still one of the common errors we have.
9. Always be ready for change
Currently, the capabilities of search engines are limited, if we talk in terms of mobile app’s searching and indexing. But soon it will change and we will get a lot of opportunities in this arena.
10. Get your mobile app developed across a wide range of metrics
Once search engine indexing for app launches, be prepared to make updates in your app accordingly!
Sahil Gupta
With roll up the sleeves, dive in and get the job done approach, it was year in the year 2010 when Sahil started Parangat Technologies. Emphasizing on a healthy work culture and technology driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.