Written copy never dies. No matter how engaging or how creative your visuals are, people still need information by text. It is imperative that your app design needs to have well thought and persuasive written text which will deliver your message across. It is the art of typography in mobile app design. It is perennially considered to be the most crucial aspect of mobile app design. The small screen of your app should be treated as your canvas to speak to the world. Now there are better and best practices to design your font in typography. We talk about only the best practices of typography in here. Whenever you scratch your head with the question ‘How to do typography in mobile?’, this list will help you!
Should be Readable (Legibility)
The font of your written information should be legible. Period! First comes determining what the message is. Then the presentation of it. As mobile screens tend to be small (even though it’s a battle out there to launch bigger display) your app has to have a readable font. With icons, buttons, links, images, and content, lousy app design always land up in a wrestle between them. Your designing team should hail CLARITY as the most vital aspect of mobile typography best practices. It should be clear, effortless and striking!
Line spacing is critical. Often it becomes evident to writers that your entire written data won’t work if it’s not presented neatly with proper space and width. Now designers should cogitate about the same with their app design. This factor decides how a user reads a text and the success of the flow of it. The primary copy should be big enough to catch attention, the lines that follow should be smaller making it easy for the eye to flow through the information. It should be practiced for mobile website topography too, not just your app.
Express with Fonts
We have different fonts to express diversely. The perfect balance between creative and unanimous font should be achieved. You should not go overboard with creativity or even make it monotonous. You should use the best fonts for mobile UI and UX. Expressing is not just limited to art or color schemes of the app. The overall theme or message can be forged into the written content provided you design your typography the way you want to express. Font style and size should be designed to match the entire theme of the app design. Looking like a theme far fetched from different worlds will result in a disaster. Your app. One world. This is it!
Before moving on to any other aesthetics, the designer should be clear about what he/she wants to say! Then comes phrasing it minimally and simply, which is a significant aesthetic aspect even for app layout and design. Using fancy or decorative fonts may prove to be overwhelming as small screens have their limitations within which you have to apply colors, shades, geometry, buttons and other elements. It is precisely why a simple yet powerful font is advocated as a best practice of font size. It will help you achieve better and greater UX.
Let your Canvas Breathe
The canvas of your app; the layout, should breathe and let users perceive your font and written text without a hitch. If your font size and style is essential, the white space of the canvas is super important! If you bombard the layout and cringe in several texts and font styles in desperation, users will reject your app because you are making it difficult for them to navigate inside your mobile app. And many designers and developers does this mistake, that too in style! Keeping enough white space between texts, visuals, buttons, and all the other elements is one of the most fundamental practices of typography in mobile.
If you look at Apple devices, their app designers inscribe the font
If your mobile app is all in to achieve a higher and positive UX, creating a beautiful app with the best typography in mobile app design is quintessential. The aesthetics of what makes your typography in the mobile app beautiful cannot be debated. The above mentioned are some of the many practices to achieve the best typography for your app.
Shashank Tiwari is a Digital Marketing Expert with experience over 6+ years. Has an extensive experience of marketing in varied industry type. A tech-savvy person who loves being engrossed with latest tech news, trends & strategies.