Geofencing has become a common term these days. So let’s see what exactly is it? As the term suggests, Geofencing is a word combination of Geo + Fencing. So it’s basically a sort of fencing for all the mobile devices or RFID tags, which is applicable when any device enter or exit the virtual borders created by geo-fencing technology. One of the most influential parts of geo-fencing technology is it could be created for both indoors and outdoors, as per the customer’s requirements. And the networks and technologies that are used for geo-fencing include RFID, GPS, Wi-Fi or mobile data.
There are numerous ways through which the technology of geo-fencing could be used like it helps admin in easily monitoring their team member’s activities like when they enter or leave a specific area, field managers can easily monitor field-employees and automate their time-sheets.
What all you need to successfully implement Geo-fencing technology?
To easily use geo-fencing in a practical mobile app, you need to select locations you are thinking to fence and then fence them by using GPS and RFID enabled software. It’s really very simple to draw a circle and fence a specific area using this exceptional technology. The user could easily draw a circle 100 feet around the nearby locations on Google maps. That’s called virtual geo-fencing as it will trigger a fast response when an authorized device enters or exits the specific area margined by admin or developer or app owner.
For smartphones ad tablets, geo-fencing is basically defined by using the code and a commonly used feature “Location”. One of the best examples of geo-fencing technologies is a museum app. It alarms the user as it crosses the margin and tries to reach close to any object.
Being an easy to use the feature, geo-fence could be easily set by end-users especially when they reach or tries to reach close to any particular locations. End-users can easily use geo-fencing apps and set alerts/alarms in the app. Once the user reaches closer to that boundary, the app will alert and notify the user and admin, both.
Apart from mobile apps, geo-fencing could be used to easily control, track and manage transport of vehicles in the shipping industry. Infact the drone industry is already leveraging this exceptional geo-fencing technology and now no aircraft could fly out from the set boundaries or could enter in the restricted areas like towers, monuments, museums, and government-related buildings. Let’s take a look at a few common geo-fencing applications:
Social networking: Geo-fencing plays a vital role in social networking. One of the most notable examples is Snapchat, which uses its location-based filters, stickers and other visuals.
Marketing: Many brands and businesses are using geo-fencing for in-store promotion, alerting customers especially when they are in the close range of their stores. It provides customers with the targeted ads, which contains customized deals and offers.
Audience targeting and management: With geo-fencing technology, management companies can easily target and organize audiences in various concerts and events like fairs, concerts, and festivals.
Smart appliances: Geo-fencing also helps in making gadgets automated and smarter like geo-technology enabled ACs to detect when the user reaches home and once the user reaches the particular range, it automatically switches on the Air Conditioners with the suitable temperature.
So Geo fencing could be used in multiple places and has amazing future opportunities in HRM, telematics, and defense & security industry.
Sahil Gupta
With roll up the sleeves, dive in and get the job done approach, it was year in the year 2010 when Sahil started Parangat Technologies. Emphasizing on a healthy work culture and technology driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.