The rat race of competing with every other entity in the world in every field is on. The globalization of technology has made it much more difficult for any new business to flourish and reach a sustainable level. And amidst all these tensions, the most initial and crucial choice that any startup has to make is which option to choose to reach out to its potential customers. A website, mobile app or a progressive web app? What can be the best choice for the business idea?
This is a very vital choice that every startup has to make in its very initial phase of setting up the business. Since the release of the very first iPhone and the growth of mobile devices market, everyone has been treating the mobile-first business model as the new gold rush to have high accessibility and a wider range of reach to customers. Some, on the contrary to this app first culture, says that nowadays, a user is already having multiple apps. Every user is facing significant app fatigue and that users tend to use just three-four apps at most. So competing for desktop attention still remains easier. Also competing for desktop market using websites is much easier as they do not require multiple versions of code as is the case in mobile apps.
In order to answer the question, “Is it better to use an app or a website?” one cannot just compare App Vs Web and reach to a judgement. The best approach would be the one that fulfils the business needs better. For example, many of users have reported that they like to shop online using the apps but still prefer having a view of the products on their computers. So if such a business has only a mobile app, the reach would cut down to some extent. And similarly imagine what would happen if each time you decide to order a Pizza, you had to log in to your computer and go to Dominos website.
Difference Between Mobile App and Mobile Website
Definitely, we can go through this comparison once to have an idea of the pros and cons of each option so as not to end up having any false hopes. Also, this will put forward a clear idea of the benefits of each option and help any business in making the choice. Mobile apps have no doubt the ease of accessibility and can be used at any time. Also, they get you better features like personalization and a device dedicated app enhancing the look and feel along with the performance.
But web apps have an upper hand in terms of development. For a web app, one does not require to write separate platform dependent codes as is the case with the mobile app to fulfil the requirements of android and iOS market separately. Also, changes and enhancements can be implemented easily on web apps.
One more such reference to features can be understood using this image that combines the pros and cons of both technologies:
For any startup, you have to weigh your choices, analyse the effects of your choices, and look at how much you have to flourish (or diminish) if you go with the option of mobile app development or website development. For instance, give it a thought once as how it would have been if Instagram launched with a website rather than the app. It would’ve turned out a blunder, right? But one must also consider that Facebook began with a website and they did just fine.
Following are some of the vital considerations before you decide on App VS Website.
The truth is that a website for your business gives you the opportunity to reach out to a large range of users when you compare it to the reach of a mobile application. Why is this so? Google Analytics provides an answer:
The search engine traffic for a company providing analytics services in the US is presented below and it was found that just 21% of their website traffic come from mobile devices. The rest is acquired from personal computers, desktops, and tablets. (Source)
App Vs Website
For an on-demand solution type business like that of Ola or Uber or Zomato, there is no doubt that you need a mobile app. You cannot expect a user to stand outside a club and open his laptop to book an Uber, in case he is carrying it, which seems highly unlikely. This situation might give you a thought that a mobile app is an ultimate solution.
This doesn’t in any aspect mean a web app is totally out of the question. For instance, you can utilize the camera of your smartphone via HTML5. Similarly, you can also use the gyroscope (an inbuilt feature with maximum mobile devices) to play games with HTML5 and geolocation API. The look and feel as well as the performance gets better; also push notifications are available with web apps. Languages like Node.JS made these functionalities a reality in today’s world.
Advantages of Mobile App over Website
Considering today’s market, no doubt mobile app is a good way to reach a greater mob. You can make it easier and convenient for users to stay active on your app and check out any new notifications or updates through the app. Users could receive instant notifications in real-time, could access the business from anywhere, can stay active on the app throughout the time. All these perks can easily affect the choice of any startup to make a choice between Apps Vs Web. But that might not be necessary. One startup can start with having a mobile app and bringing in their website later on or the vice versa.
This way they can have a cost-efficient model and decide on which serves their purpose well. The bottom line of this choice is to start with a product (be it a website or an app) that meets your needs at this point in time. Then after you have settled-up a bit, make plans to optimize your reach on both ends.