Over the years, the mobile market has grown exponentially and industry gurus predicted continued growth. In recent years, mobile internet usage surpassed desktops totally and 80% of internet users own tablets and smartphones.
In 2014, app business marked estimated global revenue of $25 billion and by 2016 marked total global revenue of $46 billion.Hence, apps have become a big business. Apps have marked a notable history by showing high earnings. For example – developer Supercell has their “Clash of Clans” generating $1,118,457 per day in revenue. And,King Digital Entertainment’s “Candy Crush” earns $884,676 per day through in app purchases.
With such alluring stats, it’s no wonder Fortune 500 companies and entrepreneurs want to get a piece of this trending and modern day gold rush. Being an entrepreneur and founder, if you just want to have a really cool idea for an app – that can be a good ROI source, then you really need to brainstorm and find something unique and user-centric. But many of us have a question that – How much can we earn through our app? For getting a good ROI on our developed app, we need to consider some of the points:
The first and foremost thing that we consider is choosing the right platform. We need to decide what platform (or platforms) we should choose for our app.
Due to market penetration and platform popularity, the selection of right platform can greatly affect the earning potential of an app. Let’s take a look on the metric based on the percentage of app developers earning $5,000 or more per month on their apps. And, the top leader in the app earning category is Apple’s iOS platform. With over 25% of Apple iOS developers are earning over $5,000 per month. Due to its continued market penetration, Android has also become a well demanded platform. Around 16% of Android app developers earn over $5,000 per month in revenue. Although, it’s worth noting that due to continued market penetration Android is much more ‘top rated’ in terms of revenue and usage. However, much of its total revenue is being earned by Android top developers. Since its inception, the iOS platform has its overall earnings spread out, thus, increasing your odds to make more money
through the app market.
Some of the platforms to avoid are – Blackberry and Windows mobile platform. In last few years, Blackberry hugely lacks market penetration, thus, its parent company RIM’s earnings and popularity is diminishing year by year. Due to strong corporate backing from Microsoft, Windows lacks the overall market penetration and popularity among smartphone end users.
While more niche platforms can be profit earners they should only be considered once your app has proven profitable on a more widely used platform.
Once an app is a proven winner porting it to other platforms becomes more viable.However, one of the known determining factors for selecting your mobile platform is your target audience. If your app is targeting the mass market, you need to ensure you are choosing the most popular platforms such as iOS and Android. If start-ups and entrepreneurs are your key target audiences, corporate-based platforms like BlackBerry can be a good choice. Either way, it’s always important to consider your target audience while selecting your mobile platform.