In recent years, Video marketing has grown tremendously and in that short span of time, it has become a relatively new marketing trend that has a lot of benefits for brands or businesses. By adding video to their website, businesses and brands are quickly and conveniently reaching its customers and prospects, thus generating more sales. Now sales representatives are easily responding to their customers’ needs, that too without spending a lot of time or money.
Do you know what makes video marketing so popular? – It’s ease of sharing. Once the video is created, it could be easily placed added anywhere over the Internet. It could also be easily sent through email, social media channels like Facebook, Twitter, Instagram, and WhatsApp.
Let’s take a look at a few staggering facts About Video Marketing
- On Google’s search result, a video is 53% more likely to appear on Google’s index, thus appearing on the first Google page
- 60% of the complete web traffic comes from the online video
- 68% of the top 50 E-commerce businesses and Retailers are leveraging video feature on their website to give an extra boost to their business
What makes Video so popular? – It’s repeated Use on the channels – Once the captivating and engaging video or testimonial is created, it could be used again and again. More benefits here:
Better Way of Representation
Since our school days, we have been in the habit of reading documents or PDFs to understand anything. And since then the written word has been the medium to understand, advertise and promote your services and products. But now after the evolution of “Video feature” people got an exceptional medium to convey their emotions and thoughts. Video production helps the user in expressing their thoughts in non-verbal ways, too. The user can share the thoughts through their body language and facial expression, which in turn, helps their user in better understanding the person’s thoughts and emotions.
Builds Reputation and Credibility
It helps brands and businesses in increasing their reputation and credibility as they could record their client’s testimonials in the form of videos, thus helping new customers in knowing the product’s and service’s offerings. Now a potential customer can check client’s videos and testimonials before buying any product or service. It helps in increasing the credibility and trust among its consumers, thus leading to more sales and revenue.
Adds Human Touch
Video marketing is considered as one of the potential medium of marketing and branding as compared to other channels. Do you know why? – Because it adds a personal touch to your marketing and advertising. Now your prospects can see all your offerings and services before doing business with you.
Increases Engagement with Your Website
People love to see visual things and the simplest way to engage and influence them is to add video to your website. As it allows you to imbibe stunning presentations and testimonials that not only inspire viewers but also engages them, thus, increasing their stay time on your website.
Staying ahead of the Competition
You can get a huge leap on your competition by just adding a promotional or client’s video to the homepage of your website. It will help your clients and prospects in finding your product more influential as compared to others.
Hope you liked reading the above article about how Video integration could help your business in gaining credibility and trust. Let us know your thoughts in the comments section below.