With so many apps competing for space on the shelf, only well-marketed apps will get noticed and downloaded. Even an app with a great concept will go unnoticed if it isn’t marketed well. Great advertising and growth strategies can give newly-launched apps the right launch pad and a new lease of life to existing apps. So if you wish for your app to get maximum visibility in the saturated app market, a robust marketing strategy is a must.
Parangat Technology is a leader in the app marketing strategy space. We have the skills, the team, the creativity, and the infrastructure to give your mobile app a great start. With our strategic collaborations with major advertisers and marketers, your app will stand out from the crowd. Our advertising and growth strategy services have made many apps climb the charts and get into the featured league at app stores. Our expertise and innovation make us a great marketing partner for your next app project.
For new apps, we have a holistic advertising and marketing program that will multiple audience awareness about the app manifold.
App store optimization Omni-channel outreach Pre-launch and post-launch advertising campaigns Social media campaigns Blogger outreach program Intelligent analytics and insights
For existing apps, our growth-hacking program can help reach out to new target segments and delight present users.
Features upgrades
In-app Referral program
Loyalty and exclusivity programs
App install ad campaigns with deep linking
Community building
Tracking legit data
Our app advertising strategy is always governed by the same principle…..we don’t think like sellers; we think like buyers. We literally put ourselves in the users’ place to understand their expectations from an app. Then we create our marketing strategy around these needs. Naturally, apps marketed by us sell like hot cakes.
Audience research
Competition analysis
KPI determination
Landing page creation
App store listing optimization
Social media outreach
Advertising metric Analytics
User engagement and retention are challenges faced by most app vendors. Even if an app is marketed well, there is virtually nothing to guarantee that it will convert visitors into customers. Using our well-researched growth strategy we not only delight and convert new users but also successfully re-engage old or lost customers.
In-app referrals for boosting sign-ups
Principle of exclusivity to create buzz
Deep linking for app installs
Innovative product designing
Easy on boarding
Building user community
Standout features for increased relevancy
We analyze mobile traffic to your app, attribute it to correct platform and campaign, rate platforms per their ROI, and identify places where effort needs to be streamlined.
We have strategic integration with every major player in mobile marketing space. Uninstall attribution, ad revenue attribution and in-app interactions are all monitored using our powerful analytics tools and reported flawlessly by our dashboards.
Our developers create deep links that sends every user to the page their looking for, in as few clicks as possible. From a new user to re-engagement of old users, we provide frictionless interaction with your app.
We integrate your app seamlessly into the diverse mobile ecosystem. We track your app’s performance across channels. Retargeting and marketing automation are ancillary services also provided by us.
