Social Media Marketing
Social Media Advertising | Parangat
In recent years, Social Media is creating a lot of buzz in the digital marketing space because of its huge audience base and widespread reach, which is growing at an incredible pace. Nowadays people are spending a lot of their time online on various Social Media channels including Facebook, LinkedIn, Twitter, Instagram Pinterest, Google+ and others. So it has become a platform that couldn’t be ignored. Let’s see how Social Media Marketing is allowing its customers to gain reach
Social Media Marketing: Steps to follow
So if you are looking to craft a well-versed social media strategy, you need to create a client-centric social media marketing campaign. As starting a social media marketing campaign without having a well-versed social strategy is like travelling without a GPS installed. So before creating a social media strategy, you need to ask a few questions and then define your social media marketing goals. Let’s take a look at those questions
What are you exactly hoping to achieve through your social media marketing strategies?
Who all are your target audiences?
Which all platforms your target audiences hang out the most and how frequently they use social media?
What message do you really want to send to your target audiences with your social media marketing effort?
What exactly is your business type and how you are driving your social media marketing strategy.
Reaching more customers
Increasing website’s traffic
Meeting business goals
Branding and raising brand awareness
Engaging with customers
Creating a sound brand identity, thus creating a positive brand awareness and association
Enhancing brand communication and having a sound interaction with the target and key audiences
Different social media channels require different approaches, so before choosing the right platform for your business, develop a unique strategy, which is tailored for each and every platform.
Use Facebook for Social Media Marketing
Google+ for marketing
Now user could upload posts links, photos, videos, and content on Google+ pages. Also Google+ circles are also allowing users to segment their followers into smaller yet effective groups, thus enabling you to wisely share your information with target audiences.
Using Pinterest for Social Media Marketing
Pinterest allows brands and businesses to independently showcase their product while also developing brand’s images with eye-catching and unique Pinboards. While developing a Pinterest strategy, you need to consider that the social network’s primary audience is female. And if that’s your target audience and demographic, then your business definitely needs a presence on Pinterest!
Using Twitter for Social Media Marketing
Using LinkedIn for Social Media Marketing
Using YouTube for Social Media Marketing
Location-Based Social Media Tools
Using Reddit for Social Media Marketing
So social media marketing has the capability to improve website’s traffic and help brands and businesses reach more target audiences and customers. It provides a valuable and engaging venue for getting better understanding and learning from your huge audiences.
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Sahil Gupta, Founder and CEO