Blockchain has the ability to revolutionize how business is conducted. In the promoting and the outdoor advertising world, blockchain can have direct implications on reducing ad fraud and increasing the efficiency of ad spends.
Digital out-of-home (DOOH) and location-based advertising
The out of home business is experiencing somewhat of a mini-revolution. The premiership of static and traditional banners is currently not enough to draw in a loyal and long shopper base. In an increasingly digital and internet orientated world brands are preparing to take the next step in order to create not only noticeable but receptive, engaging and influential outdoor advertising strategies.
Regardless of what you’ll have already detected concerning it, one thing is for certain – blockchain has the potential to transform the digital outdoor advertising landscape.
Blockchain will modify a complete to achieve an enormous information insight into their client demographic by facilitating and inspiring customers to interact with their digital location-based advertisements (e.g. taking an image and sharing it on their social profiles) reciprocally for a client reward – a method referred to as tokenization. Leveraging location-based information will build an enormous big impact
Out-of-home advertising offers a
Add data feeds, video and programmatic capabilities to the mix and digital out-of-home is an unbeatable offering.
Impact on Digital Content
The blockchain considerably affects the method during which media corporations organize their personnel and payment schemes, e.g. articles posted on a news website could be directly linked to their respective authors. This way, profit-sharing could permit the featuring of articles not just by well-known columnists, but equally ones by freelancers.
Micro-payments permit new print media pricing models that can attract new customer segments who are reluctant to purchase relatively expensive subscriptions for access to a broad range of content. Instead, a blockchain-enabled online news web site may charge scanners for its articles by the article – for a low worth of solely a number of cents per
In a nutshell, blockchain’s potential benefits for the media industry primarily