Overview
Zeffo streamlines gifting and investing in mutual funds through an intuitive mobile app. Users can purchase personalized digital gift cards for mutual funds to give loved ones. Recipients redeem Zeffo gift cards by selecting their preferred mutual funds to invest in from Zeffo’s curated selection.
The app provides a seamless end-to-end experience for gift givers and recipients. For purchasers, it’s a meaningful way to share smart investments for occasions instead of material gifts. Recipients can redeem their cards by allocating the gift value to a customized portfolio aligned to their interests. Zeffo opens up investing in mutual funds to a new generation of users through its easy-to-use mobile gifting experience.
How it works
like any other gift card
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like any other gift card
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like any other gift card
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Developing an Intuitive Mobile App for Zeffo
The end product provides an excellent user experience with intuitive navigation, visually appealing screens, and smooth performance. Since launching, the app has received outstanding user reviews and achieved the core goals set by Zefoo
For this project, our team partnered with Zeffo to build a mobile app tand web app hat allows customers to purchase digital gift cards for mutual funds and easily redeem them. I served as the lead frontend developer responsible for bringing the app vision to life through implementing the UI/UX.
The core goals for the app were to:
- Streamline the gift card purchase process
Provide an easy and clear path for gift card redemption
- Increase customer engagement through digital touchpoints
- Building responsive page layouts optimized for mobile
- Building a optimised IOS app
- Implementing a minimalist yet modern visual design
- Programming seamless user flows for key pages like gift card purchase, account management, and redemption
- Incorporating animations and microinteractions to enhance the experience
New to investing?
phone number and email
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You’ve to do this only once
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mutual fund units
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An Impactful Opportunity
to Innovate
This project presented an exciting opportunity for our team to make a real impact through technology innovation. Zeffo was looking to modernize and digitize their customer experience through a new mobile app.
For us , it was a chance to showcase our expertise in frontend development and IOS development by building an app from the ground up. The project let Us apply React Native skills to construct easy-to-use interfaces that delight customers.
On a larger scale, the app provides a strategic benefit to ClientName’s business by:
- Establishing a seamless omnichannel experience
- Increasing customer engagement through digital touchpoints
- Collecting data and insights into purchasing preferences
- Opening up growth opportunities like push notifications
What we did
Our company worked closely with the client to bring their app vision to life through collaborative execution:
- The client provided design specifications and assets to guide the desired user experience.
- Our development team handled the technical build of the iOS and Android apps along with integrating the required backend services.
- Our design team ensured the visual polish and smooth UX of the app UI.
- Our quality assurance team conducted comprehensive testing to catch bugs and identify usability issues.
- Our product team facilitated workstreams and scheduling to keep the build on track.
With aligned skills and constant communication, our company delivered a high-quality, user-friendly app that exceeded the client’s expectations. Weekly sprints enabled seamless handoffs between various workstreams of the project.
Crafting a User-Friendly App Experience
The thoughtful UX design of the Zeffo app created a smooth and engaging user experience:
- The simplified account creation removed friction during signup allowing users to easily join the platform.
- Concise writing and illustrations helped users understand the gift card redemption process resulting in higher engagement.
- Allowing gift values to be allocated across multiple funds provided flexibility that users appreciated.
- Personalized mutual fund recommendations matched users with suitable investments for their interests and goals.
- Optimizing the app for mobile gave users an accessible way to invest on-the-go.
By carefully considering user perspectives in our design choices, we were able to lower barriers and guide users through key app flows. This user-centered approach delivered an experience that users found both pleasing and useful.
The intuitive app interfaces prompted more engagement from gift givers and recipients alike. This demonstrates the ability of human-centered design to produce apps that connect with users and feel truly user-friendly.
