Like other markets, including digital technology or the traditional purchasing market, the eCommerce business has dramatically evolved over the years. According to the report, The eCommerce industry has experienced tremendous growth and is assumed to hit a global revenue count of $4.88 trillion by the end of 2021.
The website owners must know the eCommerce conversion rate to decide the percentage of potential users completing the defined goals. They can quickly determine their web pages’ success and know the areas they need to improve. These days, smartphones, and social platforms such as Instagram, Facebook, and Youtube have become essential for promoting commercial transactions through the internet. Whether you own small businesses or large corporations, you can quickly sell your products and services at a larger scale online with business development companies’ help.
What is Conversion Rate?
The conversion rate means the percentage of people landing on your page and taking action according to you, like signing up to an email list, creating an account, downloading an ebook, making a purchase, and many more. These activities can count as a conversion depends on your business goals.
And, Conversion optimization means the process of boosting the potential users who take the desired action on your site.
1. Use the eCommerce Conversion Rate Tool
There are numerous tools available on the internet to boost your conversion rate. Some of the tools you can use to optimize your site are as follows:
#CrazyEgg: CrazyEgg is a tool that allows heat maps, scroll maps, click maps, A/B testing, user recordings, a visual glimpse of your users navigating the site, and many more. #Google Analytics: Google Analytics is one of the popular tools that gives a holistic view of your navigation. #Mixpanel: Mixpanel is a powerful tool that works amazingly for financial services, consumer tech, SaaS, media, and entertainment. #Hellobar: Hellobar is a tool that helps you to create lead capture bars, modals, sliders, and full-screen popups quickly. #Usertesting: Usertesting is a tool that gets user testers to go through your website, mobile app, or prototype.
2. Allow People to Give Feedback
These days, people highly believe in social proof. If you are eager to maximize your conversion rate, you must include social proof on your website. If we believe the report, more than 60% of users prefer to purchase from the site, including users’ reviews. Social proof gives assurance to the customers that the product and services they are going to have are trustworthy. No wonder including social proof can make a massive difference to your business. Some of the simplest ways to add social proof on your website include Hands down, Testimonial, reviews, and so on.
3. Use High-quality Pictures and Videos
Online shoppers can’t see or touch the product before making a purchase. They always have doubts regarding the quality of the product. To clarify the product’s quality to your potential customers, you need to have high-quality pictures and videos on your website.
Poor quality and blurry images can lead to a lower conversion rate. If you include poor quality images on your website, the customer can’t understand its quality.
If we believe the SmartInsights study report, then offering multiple product views and other alternative images lead to 58% more sales. So, make sure you provide only high-quality images or videos on your website.
4. Include all your Contact Information
It is essential to provide all the info about your company on your website. You need to display your company’s address, mobile number, fax number, email, and so on. If you don’t include this data on your website, then there are high chances that users may think your company is not a reputable one.
5. Optimize your Website’s Loading Time
In a busy, hectic life, Noone likes to purchase on websites that take a lot of time to load. It’s so frustrating for users to waste their time on the website. Moreover, if your website takes too long to load, there are high chances that customers may think your website is not that professional and can lead to a lower conversion rate.
Hence, It’s essential to minimize the loading time of your website.
Here, we have some of the following tips that you can use to speed up your website and minimize the conversion rate:
1. Reduce your images 2. Lessen redirect links 3. Use browser caching for returning visitors 4. Find bottlenecks in loading and fix them.
6. Personalize your Customer Experience
Personalization of the customer’s experience plays a crucial role in boosting your online store’s conversion rate. Here are some of the following tips to help you to personalize the customer experience for your online store’s visitor:
You can use placeholders throughout your website to provide your potential customers the unique feelings of getting introduced by their first name.
You need to find tools to help you understand your shoppers’ interests and provide them with exciting and useful offers either on their next visit or via email marketing.
7. Simple Site Navigation
A website having simple designs can lead to a higher conversion rate. If you want to boost your website conversion rate, you need to make the shopping experience convenient for potential customers. As there are millions of websites available for shoppers to shop from, you need to make sure that your website is the best and easy to navigate. Users don’t want to waste their precious time on a glitchy, broken, or slow website.
For instance, Apple company is one of the top leading companies that provide easy navigation to users.
8. Optimize for Mobile Devices
Your website must be as excellent and functional on mobile as it is on desktop. According to the report, more than 50 percent of internet revenue comes from mobile devices that include 65 percent of adults aged 18-24 using their smartphone for online shopping. Additionally, Google has also started to index mobile sites first for SEO. If your eCommerce website does not provide a great mobile experience, then no wonder you are missing out on a significant number of sales.
The mobile screen size is not as big as desktop, so navigation is the first thing you need to optimize. Make sure all your navigation can fit properly on your mobile screen too.
9. Have an Excellent Return Policy
In online shopping, there is always a risk for users not to get desirable products. If we believe the report, more than 50 percent of users check the return policy before online shopping.
To ease your potential user’s risk, you can provide them with an easy or free product return policy on your website. This can help to maximize the conversion rate of your website.
10. Offer Multiple Payment Options
Imagine a situation if your potential users want to buy a product on your website, but they can’t because you don’t provide them their desired payment option. It is essential to include numerous payment options, including debit card, credit card, wallet, Paytm, COD(Cash On Delivery), and many more to your website so users can make payment according to their convenience.
You can quickly boost your conversion rate with this method.
11. Use Chatbots and Live chats
These days, Chat tools are easily available at an affordable rate. You can include chatbots features on your website so that potential users can easily access you and get their answers instantly. These Chatbots can help to save up to 30 percent in customer support costs, speed up response times, and answer 80% of standard questions and available 24/7 for users. For instance, using Intercom tools can also help you direct people to what they need by using a very accurate chatbot. According to Forrester’s report, live chat helps to a 40% increase in conversion rate and a 10% increase in average order value.
Make sure you include both chatbots and live chat features on your website.
Thanks For Reading
Well, eCommerce conversion optimization is not a one-and-done sort of thing. It requires excellent time and consistent efforts. There are countless ways to boost the conversion rate of the eCommerce website. You only need to understand where to start after eCommerce website development.
If you are looking for an eCommerce website development company, Get in touch with us.
What you think!! When you hear about app store optimization, well the words themselves state that it’s all about gaining visibility in the app store and increasing your organic downloads. Or, simply ASO helps the app to reach millions of new users in different platforms with zero coding effort.
In the tech dynasty where we have surrounded ourselves with modern technology, the urge and need for more advancement of doing work had made our life easy. Today from ordering food to groceries to route to transport, our day to day activities are reinstated in these little apps.
But the question arises on how the user can know which app is best for their use, or how to make your app successful before launch and the elucidations for this particular question are ASO or completely known as App Store Optimizations. Let’s take a quick peek on how app store optimization work.
This method requires a critical understanding of how the stores work. The target user base, and the most relevant keywords potential users are typing or speaking to find apps or discover new ones.
Also, as stores are continuously evolving, nowadays it is very relevant to make apps visible in the Explore / Browse. This is Similar Apps (related), Featured, App rankings So. ASO evolves and helps ios app development companyto get their apps on top, so they able to take place in the app world.
Google Play looks for keywords in your app title. Thus, think carefully about the name of the app, keep in mind that having keywords in the title can improve around 10% of the position on the search rank. Though in ios app development, it needs a brand name but you need to make sure to shorten it and use it softly. iOS app developers use 11, you can have 30 characters for your title, while Google Play gives you 50 now.
Evaluation & Review
Ratings and reviews play a vital role in, as Google Play takes into consideration your reviews. App Users’ comments are scanned by Google Play, which automatically picks some keywords from these same comments. So this will helpful for ASO. It’s a good way to search for keywords during keyword research. Keep in mind that you do not ask for reviews from users frequently, although they are very important. At the right moment to ask for a review.
Be Easy with your Customers!
Bear that requested reviews are made after making a reservation or after winning a game. The better your rating will be, the more relevant the app tore considered your app and the higher your position in the rank. Tip: put the right question. You can start with a question to grasp if the user is enjoying the app. If he says yes, you can ask him to rate you. But, if he says no, you can ask him some feedback without taking him into the review option.
Ask your android app developer to make your app updated constantly, as they have better reviews, which brings more relevance to your product. Therefore, the more committed you are to your product, the better your position is.
Tip: To keep tracks of your update, use App Radar and it will save your old metadata versions, so you can compare them with the new updates and decide which one fits better.
More downloads and engagement your app able to attract the better its position will be. Keep tracking your usage, and regularly check you, visitors your app has. This will help you to get an overall idea about how many people have installed your app. Moreover, how many have quit and what can be done in order to optimize this.
It’s important for Google to enable google firebase in your app. So that you are able to allow your app content to be shown in the search engines of a person’s mobile. Even that person hasn’t installed your app. By doing this it helps to improve your user engagement.
Google app stores have some covered factors in their algorithm that nobody knows what exactly they are. Keep in mind that Google play’s ranking algorithm is more complex than the apple one.
Once the android app developmentor ios development app is built by keeping upper mention points it adds plus points in app store optimization. Hopefully, our reader has got about the factors influencing app store optimization. Now let’s discuss the brief about the benefit of ASO.
What are the benefits of ASO?
We all know that most users find apps by searching in the app store, and for that app store optimization is important. It is also essential because when a user searches it appears right in front of users. Optimizing your app is the most compelling marketing strategy for mobile apps and games. Some of the benefits of App Store Optimization are mention below. Make sure that you apply these points to your android app development serviceprovider so they can keep all the points in cognizance:
Improve your Visibility & Stand out within the App Stores– Be more founded. Your app is of no good until and unless it cannot found in the app stores. So, don’t let your hard work go unseen. Get your app visibility, start now with app store optimization.
Always get discovered by Relevant Users– Fan out yourself. It’s not just that your app is found, it has to be found by the right users. The users that are actually looking for an app like yours. And in order to do so opt ASO for your app.
Increase your Organic Downloads– Strategy is all that matters! To increase your organic download, make sure that you have a good strategy. Because a good plan helps to boost your organic installs and ensure long term results. At the same time don’t forget to monitor and regularly tweak. Because it will assure that your efforts are not going waste.
Cut User Acquisition Costs– ASO helps to cut your acquisition cost. It focuses on organic growth with ASO instead of spending money on ads. This does not only save your money but also ensures steady growth.
Increase your Revenue and Conversion Rate– You want more revenue. But to increase your revenues and conversion rate, make sure that users don’t come to your page through ads and don’t download it, you will lose them. Hence, ASO is required.
Grow Your User Base Worldwide– Make you viral. To get global recognization, your app should be in many languages so that users can find it all over the world.
Upper mention points had made you get a clear view that why ASO is important for your app success.
In today’s era, everyone is quite aware of the fact that the competition is way beyond limits. And to survive this ever-growing competition, one must consider all the options available to help the business flourish. Marketing is the most crucial factor in the success of a business. In our previous article, Marketing Strategy for Startup, you can find the benefits of a proper marketing strategy and the perks of online marketing. Considering the level of digitalization in today’s world, one must also consider having a digital add or place to increase the reach of business beyond geological boundaries. LinkedIn can help you solve this purpose.
What is LinkedIn?
LinkedIn is the best professional place to ensure that your business gets in the light of authentic audience that might be your potential clients as well as competitors. It is practically the largest professional network in the world. LinkedIn is not only the best place to promote your business but also to build corporate relations and connections throughout your service domain and target mass.
You can have your company page set up on LinkedIn to ensure that everyone can reach out to you and you can have the digital presence that always benefits the business. Merely having a company page is not what you need, but it is also crucial to keep it updated. This is what your start with a company page would look like.
Why use LinkedIn Marketing for Business?
LinkedIn is the best place to attract top and considerable talent to your business. You can have a dedicated careers page on your company page and broadcast your job openings to the right talent and identify their skill set as well. As this is not enough, LinkedIn also helps you get the top prospects for your business. You can have professional reviews and recommendations for people in the same business line and those who have sufficient experience in the business.
These delicate features of the LinkedIn platform make it the best choice to use LinkedIn for business. But LinkedIn is not a place you can just advertise or market your business because you have got one. Since it is a highly professional platform, you need to ensure that you have a proper LinkedIn Marketing Strategy in place to have a structured and well-organized marketing plan. In the “Age of Online things” that we are currently living in, you might want to have the best of what you got on the best online marketing platform.
Christina Newberry in his article on ‘LinkedIn for Business’ said, “With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.”
This pretty much explains why one must consider getting LinkedIn involved in the digital promotion of his business.
Benefits of LinkedIn Marketing
Considering the above discussion one can easily conclude that LinkedIn has several benefits to your business and relations that will help in the growth of the business. Here are some key points from some of the top global reports about the perks of using LinkedIn marketing for business:
The benefits to B2B marketing: According to the 2015 Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers. While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the of their list (compared to just 30% who said Facebook was the most important).
Most effective platform for a product’s launch: According to polling done by Regalix, LinkedIn is now the #1 platform used for product launches among B2B businesses. A whopping 81% of B2B businesses say they use LinkedIn for launches, compared to 71% who use Twitter and just 54% who use Facebook.
Effective manpower platform: LinkedIn is the best place these days to recruit highly qualified talent to fulfill your business needs and meet the required manpower in order to have your Business functional with full potential.
Personal Branding: Consider the services that you use for yourself. Or consider the Business of famous brands vintage cars. Do they need to put their heart-n-soul in marketing as a startup or less famous brand might require? The answer is quite obvious to us all. For growth of your business, you can use LinkedIn.
Reputation building: Having better connections, formal recommendations and properly channelizing, organizing and structuring your company page on LinkedIn can always help the business gain the benefits of word-of-mouth. Once you have a great reputation built up for your Business, then launching products/services or promoting them would be much easier.
Sales Networking: For a Business, the key to sustain in the constantly changing market and end-user requirements is through having a sustainable network and world-wide connections. This not only keeps you updated but also helps in reaching the farthest ends of marketing. You can use the best people to market your product and have a wider reach.
I hope that all the points discussed above have convinced you that investing in LinkedIn Marketing is worthwhile. Using it as discussed in the points above and having a proper strategy can help you address users in a more professional way. If you are not having a LinkedIn Business page or profile, it’s better now than never. With your competitors out there growing every minute and things changing, enhancing as we speak, every minute counts. So if you are planning to have a business and make it successful, now may be your turn to start with using LinkedIn for marketing.
Looking for a reliable Digital Marketing Agency that can help you scale your business? At Parangat, we blend exceptional ideas and technology together, thus ensuring you get all the key ingredients for generating the right buzz in the marketplace. Request for a free quote or reach out to us on [email protected] for more info.
Every business, either a well-established or a startup requires proper marketing strategies to ensure continuous growth and not having a downfall. For a startup, having a proper marketing strategy often becomes very crucial to set-up their feet on the stage of the product they are running into. The success of any startup will often depend on what marketing strategy they use. Unfortunately, the majority of startup founders have absolutely zero or little to no experience of marketing. This gives birth to a question, “How to make a proper choice from the pool of available startup marketing strategies?” Well, it’s in the planning of how to market a startup business! Make sure that you’ve got your marketing strategy in line with your product.
Successful startup marketing demands that you should not only have a great product but also a great marketing strategy. In our previous article Business and Technology, we explained how a business can have adverse effects if they do not use a proper marketing strategy or a strategy that ends up hurting their end users sentiments in any aspect. So if marketing works that way, what is the best marketing strategy for a startup business or new product launch?
How to Market a Startup Business
In today’s world of Social Media and Virtual presence, it is of utmost importance for a startup to market their product properly. This does not only includes digital marketing, but also a proper sales and social media marketing. This can be properly planned and implemented in the following phases:
1: Proper Positioning and Presence: – This is the very initial phase of a proper product launch. One can start by defining the ‘category’ that your product/service or startup business exists within. Once done with the defining, then map the product to its key product benefits, the core value proposition and establishing a competitor benchmark – right down to its core messages, values, launch strategies, plans, perceptions and objectives – at least for the first 12-24 months.
Also for the very initial phase, for any startup or new product, focusing on user needs is not as much important as taking the reviews and resolving them. In the time of growth, it is very crucial for any startup that they must resolve all the issues reported to them through reviews or implement most of the changes that come to them from reviews.
Sales and marketing strategy for a startup must also revolve somewhere around the mentioned keywords from this image. The digital marketing aspects are well explained in the next step.
2: PR, Video, Blogging and Piggybacking Competitors: These days Blogging and Video ads are quite a thing for the digital promotion for any startup. Blog is considered to be the marketing front foot among all the marketing strategies for startup. One must ensure that the blog supports and fulfils this purpose. Proper editors, blog writers must be hired for this purpose and handed the job of continual maintenance and updating the blog.
To support the social presence and digital marketing of the startup, Word Of Mouth very popular by the name WOM must be considered. This can be maintained by having a proper Digital PR set and not just driving communication through various platforms but also monitoring conversations using handles like Twitter.
Advanced digital PR marketing techniques such as viral, crowdsourcing, community reviews and WOM should be mastered in order to enhance day-to-day digital PR and partnering mechanisms.
‘Now that you know a great deal more about your brand, product/service, market, prospects, users, clients and partners post launch, you are in a better position to develop an effective advertising program.’ (Source)
3: Advertising: Phase 1 and Phase 2 put in place, highly firm and cost-effective launch program for a startup with basic viral ingredients. Once these phases are adopted and effectively running, the process of marketing for the startup or newly launch product/service should be further extended and enhanced. This is what Phase 3 is about – kicking off with online and strategic online advertising program.
A Google AdWords program is the best place to start with the online marketing as it is cost effective, flexible, completely results oriented and highly scalable to any limit that the business desires. Following this Yahoo/Bing, Facebook ads and banner campaigns can be taken into consideration and developed. Also, PR initiatives to strategically drive concerts or events, or research is driven, high profile wide range awareness campaigns with big media and socially high impact events can be initiated once your startup brand and business/product are established. This way any startup is most likely to get the response and recognition necessary for the establishment of their business channel.
Once your image/reputation and awareness has been developed in your consumer market a highly targeted and well-planned speaking and analyst/media briefing program should be brought in place to ensure that your brand remains top of mind and get as much WOM as possible.
4. Find a Proper Influencer: Once the startup is done with establishing the brand and gaining significant Word Of Mouth (WOM), it should then find an appropriate influencer or become one itself. Many online places can help to escalate the marketing strategy by channelling dedicated ads and access to hundreds among the target user. This can, in turn, increase the reach of business. Also having proper public Influencer’s can also be of utmost importance.
For instance, consider the promotion of Byjus, the eLearning app. They brought into picture, one of the most famous public figure in India, Mr Shahrukh Khan. His face on the advertisements and Byjus sponsoring the cricket matches in different series. These had quite a huge impact on the business they witnessed after the implementation of these strategies.
Having an influencer that suits well the idea of the startup or is highly acceptable to the target audience has a direct impact on the business.
Once done with these phases of digital marketing for your startup, you are ready to have a wide-scale launch of your business. When all the marketing is done, the product or startup must have a huge launch to ensure it gets all the attention and success. There’s no shortage of marketing strategies and techniques to try here. But the most important thing to be pondered is that you figure out how to help your potential partners first. This will give the startup a huge increase in the consumers of the product. With all these things discussed, one can choose which strategy he wants to incorporate in the marketing of their startup and how they want it to go through. But one must always remember, the only way to stay in the market is “ADAPTATION”.
Since the time mobile devices were introduced, they have witnessed continuous growth and innovation. There have been several developments, enhancements and new technologies and apps released. But have all of them made through the journey? Have all the devices and apps survived in the market? Consider Nokia? Blackberry? Do all of them have an effective App Marketing Strategy? Have all those apps which were launched at some time witnessed the same success as their competitors?
The key point here is, not all the apps that are thought to work or have worked at a time, are guaranteed to have a secure future. Be it an app or a mobile technology, only the most effective survives the change. So how can one ensure that their app survives for long? How to have a proper impact on the market? How to ensure that you get a proper audience on the launch of your app and after?
The answer to all these questions is APP MARKETING. Once you have got your app idea incorporated and developed, you need to have a proper marketing strategy to ensure a full proof launch of your app. This can ensure to have the best payoff for all your hard work. And any mistake at this step will result in wastage of all your efforts.
How to Market an App Successfully
Mobile app marketing is quite a tedious and complex procedure that demands a tremendous amount of time and effort from the marketer involved. However, having a proper app marketing strategy can also yield immense benefits and ensure success. So, how to approach the planning of a mobile app marketing strategy that can have a huge impact on the target audience and guarantee success to quiet a large extent?
To ensure full success, you have to first understand a basic fact that your primary focus has to be the end-users and the target audience of your app. You are to serve the people with a huge variety in their choices and expectations from an app so, you will have to properly study their mobile behaviour and understand it, before embarking on and continuing with a particular marketing strategy.
Let’s consider FACEBOOK app marketing strategy. Considering the point from where it started, Facebook has come a long distance. Mark Zuckerberg, when launched it for the first time, it is a quiet well known fact that Facebook was only in blue and white colour due to colour blindness that Mark suffers from. But did he stick to it? Imagine what would have happened if he had a fixed mind-set? It is his acceptance of change and continuous marketing till date that has made Facebook the best social app these days. Key points of their mobile app marketing strategies include campaigning from time to time, having a proper marketing plan and volunteering at every event they consider they can market their app from.
Mobile App Marketing Strategy
The best way to market an iOS/Android mobile app is to have a proper plan and dedicate resource to your marketing strategy. For a flow, one can consider these key points:
Know your Customer/User: The primary and most essential point that you should consider is to have full focus on your target user and find all possible ways to keep them engaged. Your goals and top priority should be user specific, predictable, realistic, and thoroughly considerate. What you can definitely do different, however, is the means, plans, strategies and tactics along with the app-specific nuances to reach those goals.
Dedicate full mind and resources to your marketing campaign: Quite often, marketers undervalue the process of mobile advertising. They dedicate only a small portion of their entire marketing budget (sometimes even less than one percent) to their mobile app marketing campaign. Considering the era we are in, the ‘Age of Mobile,’ having proper marketing for the apps itself is indeed an essential requirement, and therefore they require a greater allocation of all available marketing resources. Studies show that 80% of consumers wish to receive location-based alerts on their mobile phones
It simply makes sense to invest in a geo-fencing and push notification marketing strategies because it’s what consumers want. (Source).
Channelize and refine your marketing strategy: Once you have an App Marketing Strategy in place and resources dedicated to it. Ensure that every single thing is working as per plan. Keep checking that all the resources are being used to full potential, and through routine meetings with the involved team members, you will always have a better chance at hitting all your objectives and minimizing overall cost and overheads. This is a lengthy and tedious process of efficient planning, publicizing, marking your presence and advertising your app; gathering and processing feedback from above steps; choosing the best mobile platforms with the widest range of target audience for marketing your app and so on.
Partner with a mobile app marketing agency: It is always wise to have a professional for every aspect of the business. Despite all the wealth of knowledge, connections and expertise your marketing department may have, mobile app marketing, as mentioned above, is completely a different battleground all together completely different and a vast range of expertise and technology. Even the digital marketers that you can find these days aren’t always well versed in the hardships that any mobile app marketing plan may face. So a proper marketing agency optimizing your marketing efforts to reach optimal ranks, app usage analytics, targeted media buying, and more (these are discussed below in more detail below).
Test for tactfulness:Measuring the success of your app marketing strategies is entirely different than measuring perks of a traditional marketing strategy. Mobile app market is developing tremendously. That means whatever might work today may or may not work tomorrow. Always keep a check on your process and follow this cycle:
It is crystal clear now, that mobile app marketing needs proper planning and is a critical component to the marketing mix and success of your App. Thus, we need to have a proper mobile app marketing plan or hire the best professional mobile app marketing agency. And one must also keep track of the work and progress of the resources.
The top and significant app marketers are going to be only those ones willing to go all in and dedicate the necessary and sufficient zeal of time, effort, and costs towards understanding, breaking down and developing this wildly uncharted world of app marketing to the furthest extent.
All you need is, to collaborate with a reliable Mobile App Development company. Parangat Technologies is amongst the leading Mobile Solutions’ provider in the industry.
In today’s market, we know that day trading attention has not become a mammoth of a task, but rather a hustler’s way. Mobile marketing, in its ways, has skyrocketed to levels where it literally, to the meaning of the word, influencespeople in daily life choices they make. It gave a faster and smoother face to the business. The explosion of time also comes into play as the most significant factor when you think of mobile marketing not just as a strategy, but a dedicated tool for your business. What does your business need to flourish? ATTENTION. You need latest and quantifiable techniques to catch the eye of the consumer. Let’s jump to ten types of mobile marketing which will boost your business to higher pedestals.
Mobile-friendly Website Your business has a website. It’s classy and immersive. But the moment your site fails to deliver the same immersive experience on mobile devices, boom! Your business will witness the sunset. Exactly why you need a mobile-friendly website that is responsive and designed efficiently with a creative pinch. You can also have a lite version of your high-end content and functioning website. Building a mobile-friendly website is a critical part of your mobile marketing tactic. If you want knowledge on whether or not your site is mobile-friendly, you can use Google’s service of a Mobile-Friendly test.
Interactive Mobile Ads It flies down to the valleys of creativity. Being creative to promote your business is rule number one, and ever! In today’s market, primarily when there exists a tsunami of mobile marketing tactics, creativity is not an option. You can have the most general business in the world, but it does not stop you from making your creative mobile advertisement which leaves the consumer with a fun experience, all at a low cost. You have to hit your future consumers with the right punch of your ad, within a fraction of seconds; else another brand is ready to step in!
Check-in Programmes & Location-based Marketing It is not spying. It is realtime tracking of potential customer choices from their search and location data. There is Beacon technology equipped with consumer smartphones which follows a protocol to give you information about the consumer journey. You can now know which store a customer walks into or what he/she buys. If a consumer has downloaded your app and checks into a favorable location, you can instantly push offers and discounts available for your product. Treat it as personalized marketing with a personal touch.
In-app Purchases & Ads In-app purchases or advertisements are one of the best mobile marketing strategies. It’s another brilliant way to slide your business in between customer activity. You can push your advertisements between events in the app, provided you give value to the customer. It works best with mobile games. You are offered to see an ad in return for a profit (coin or energy points- depending on the game). It is a brilliant technique to get the maximum amount of attention because a customer is highly attentive and functional while using the app.
Set Context with Keywords Setting the context of your content for mobile platforms is quintessential. There is a difference between searches and keywords of mobile users and desktop users. Desktop users lean more into vague searches. Mobile users, as it’s more a personal device than other devices, tend to have specific searches. If a desktop user searches for the best mileage bikes, then a mobile user might search for a particular motorcycle which he/she knows gives the best mileage. Optimizing your content in line with your mobile strategy is fundamental to the whole process, may it be your website or app.
SMS marketing Seen as a dying process with the growth of Apps development, SMS marketing is a path to walk in for several benefits. You can have a personal touch with your customers. You can have your content or offers divided and flowing in segments. It can carry your most urgent and booming information that customers need to know in a snap. They can directly lead your customers to your app or website via tiny URLs. In 2018, SMS marketing carries straight 45% conversion rates.
Mobile Friendly Content Well, this is a no-brainer. As discussed above, there is a difference between content regulated for desktops and mobiles. The nature of ads in the mobile dimension is fast and eye catchy. To win your business goals, you should have recognizable content that sells information faster than a desktop experience. It is the most fundamental factor of mobile phone marketing strategy. And mobile platforms give you the headway for faster and catchy experiments.
Create Mobile Apps Mobile app development are as critical as your E-Commerce website creation. The rising age of Mobile apps is undeniable. It provides a customer with faster response, less hassle, personalized content, offline and online access, in-depth information on the service or product, quick access to offers and discounts. The mobile app ecosystem has been flourishing for a decade, and it continues to grow.
Quick & Short Video Ads Video-ads will always be one of the most significant tools for advertising. It not only deals with customer emotions but is a dynamic tool for persuasion. The mobile gives us the same inducements, but with an excellent customer-end touch. The better part about regulating short videos as your mobile strategy is you can gain instant attention and track the success rate of your ad.
Go Mobile Make mobile-marketing, the center of your business. It outdoes traditional email and PPC advertising wherein you have to invest twice the amount, always! Mobile marketing is faster, cost-effective and personal. Making it the spearhead strategy can give you higher and speedier success rates.
Building mobile marketing strategies is the pinnacle way in which you can accelerate your business profits by spending less. If you don’t find a way to provide value and push business in the ting-ping-bling of consumers, then you have lost the battle already!