We all agree that mobiles are a game changer but have you chalked out an effective mobile strategy to promote your business? Or are you struggling to strike a balance between budget, resources and aspirations? Or worse still, are you planning to randomly try a hit-and-try approach to see what works? Strategy planning is a precise art that requires careful research, goal defining, and accurate implementation. Only then, will your mobile strategy roll out as expected and be effective in the long term.
Parangat Technology is a leader in the field of strategy planning. Using scientifically proven processes and tools, we create mobile plans that make best use of your platforms, people and devices. Macro level planning to grass-root level implementation, we hand hold each client through the entire process. Entrust your strategy planning to us- we will ensure you meet your business objectives surely and smartly.
To proceed without a strategy is a blunder.
For those of you who are deliberating whether or not to invest in strategy planning, we have compiled a few key statistics to pinpoint the measurable benefits of strategy planning for your business.
Mobile strategy planning is all about thinking of ways to incorporate mobile into your overall business ecosystem. It isn’t online planning or product strategizing. It’s an entirely different ball game…and we have mastered it over the years!
What is your mission/vision? What are your goals/targets? Create user personas Categorize them based on demographics Strengths Weaknesses Opportunities Threats What are your competitors doing well? What are their shortcomings? Enterprise apps or customer-facing apps? Native or hybrid? App pitch Development methodology Timelines and requirements In-house or outsourced development team? Collaboration and reporting protocols How to scale up/down? Features enhancement Analytics and debugging 
Often, mobile devices are misconstrued as channels. Rather, they are vital touch points through which customers, stakeholders and employees can interact with your business quickly and effectively. Keeping this in mind, Parangat creates mobile plans that are high on security and seamlessness. Unglamorous but essential elements such as data integration, backend collaboration, offline storage, security and compliance regulations are factored in diligently in planning stage itself.
We collaborate-We get business and IT leaders under the same umbrella We identify key drivers-We capitalize mobile moments We observe due diligence-We conduct an information audit We prioritize mobile devices-We study users' behavior patterns We think about integration-We plan integration with enterprise systems and information flow We plan for security-Our systems provide end-to-end security of enterprise information We pinpoint your approach-We select a multi-channel development approach for you We build a roadmap-We create an implementation blueprint basis information audit
