40 Benefits of Mobile App Redesign

40 Benefits of Mobile App Redesign

It’s either in your hands or is right next to you. Isn’t it? Most probably you are currently holding it. Of course, I am talking about mobile devices. So whatever device you are reading this on, you cannot deny that right before reading this and after reading this, you will definitely go with mobile app redesign. And you will use one of its many apps. Juvenile thought yet right to all its extents!

Ever since the technology has developed from a computer as big as a room to microchips and mobile devices. The sole goal of human has been to reduce the efforts and make life easier. Such a benefit was introduced by the invention of mobile and androids. Rather than using it just for calls (as was told to be its basic purpose) we use it for a lot many things using the apps on it.

The modern world and the business in this new era, have been revolutionized by the introduction of such apps. Don’t you agree? Think of “Facebook”, “Twitter” or a pure food business company like “Dominos”. The first two are giants in today’s time only because of their apps and the look-n-feel they offer. Dominos, however, is famous for its Pizza, which is not the app. But it is quite clear to all of us the growth in their business since the launch of their app. Maybe 10 years ago, any business could grow and survive with standalone physical offices only. But in the present scenario, they all need an app. To have a better understanding of the benefits of having an app for the business, one must go through this article.

Getting an app for business is not enough. But keeping it working and meeting the dynamically changing desires and demands of the end line customers is the key requirement these days. That’s what redesigning or restructuring an app exactly is all about. Mobile app redesign seems to be a very simple concept involving a few UI developers making some changes to the app. But that is not how it works. The App redesign process is rather a complex and tricky process involving a series of analyses and checks.

The best app redesign process would not be the one changing the entire look of an app, but the one that with all the changes implemented can still convey all the info and text clearly. This brings us to a very important ques – “How to redesign an app?” The best answer to this quest cannot be any set of steps. However, for a better understanding of the same one can go through this article.

After going through all this, this image would provide you a clear picture of what are the best benefits of having a mobile app for once business.

Benefits of Spending on Mobile Apps - Parangat

Benefits of Spending on Mobile Apps

If we try and define the best mobile app redesign process we can sit it can be a flow of steps as follow:

    • Eating your own cat food: It includes having a proper understanding of why and when is the correct time to redesign your app. Once you have the understanding of the rationale behind the redesign of an app, keep referring to it throughout the process to trace the best approach and real-time progress in the redesign process.
    • Proper communication with the user: It is of utmost importance having a clear perspective of how the redesign of an app would affect the end-user experience. Back in time, once the travel giant UBER, in one of their redesigns made few chances that complicated the interface. As the head of design wrote in Uber’s announcement about the redesign: “As we added more features and our products became more complex…People were selecting the wrong product when they had to catch a movie.” It’s after having their ‘cat food’ that they redesigned the app again to create a more intuitive and user-friendly experience.
      • Evaluating and understanding user feedback: Just imagine if an 8-year-old is using Netflix, would he consider it a good app, if he cannot go through what he wants to see. So every design that is implemented should be based on user feedback on the previous one.
    • Implementing the design change plan: When all the planning has been done, al the design changes should be efficiently implemented. The end product at this step should display all the app redesigns. An example can be taken from the Instagram’s look change.

 App Redesign - Parangat

When describing the effort, the head of design at Instagram wrote: “We stripped the color and noise from surfaces where people’s content should take the centre stage, and boosted color on other surfaces like sign up flows and home screens.” Of course the app redesign process is user-centric, so in the end, all that matters is how the user feels about the changes. This brings us to the next step of the mobile app redesign process.

Communicating and testing the redesign: Now that the design is implemented it is important to give the user can access and take the feedback on the new changes and adapt as per the reviews. This part requires taking a research step towards realizing if the changes have a positive effect on the user. If not, they must be updated accordingly.

Monitoring the usage after launch: Once the redesign is implemented and properly tested, the user interaction and any changes in the number of online persons on the app must be kept in check.

Once the process is completed, to find the outcome of your design process, one needs to go back to the ‘why?’ and the initial goal set up in the first step. The answers to questions like:

  • Has the initial goal been justified and finally met?
  • Did usage increase?
  • Did the engagement increased?
  • Have the positive reviews of users increased after the redesign?
  • Is business expecting and rowing the fruits of the seed is planted in the redesign process?
  • Have the negative reviews been cleared and the fixes have been implemented or not?

This will help in understanding if the entire mobile app redesign process benefited the business or is it going the other way round. The best mobile app redesign process will be the one in which the answers to the above questions will be in the best interest of the business.
The process of redesigning a mobile app can be considered overwhelming at first, but following these steps, one can be sure that the work is well worth it and the business witnesses a growth using the awesome features that an app can offer.

UX Design & Its Importance

UX Design & Its Importance

It’s the UX design of your app or website that decide the success of your app & also the UI. The design converts the visitors into buyers. The design is the first thing that the visitors’ notices and that makes an image in his/her mind about the business. Let me take your back in the olden days when the first computer was invented. Was the invention available for everyone? No, not everyone could work on that. Only the one who had prior knowledge of coding was able to work with the computer and create commands. Now, the developer had a task to find a way to make the computer more attractive for common users. So, as soon as the idea about GUI (Graphical User Interface) has arisen – various folders, navigation menus, windows, and other features were created. It was then the invention of the era was made available and easy to use for a common and ordinary user.  This clearly states the importance of UX and UI.

In today’s rapidly growing interfaces industry, UX design has become an important aspect. The UX team at Parangat Technologies is here to explain what “User Experience” is all about.

What is UX?

UX: User experience is the primary selling factor of any online or offline business.  It is the way your end your end-user feels about you and is the deciding factor of your business.  Let’s understand this by an example. Nokia, the Finnish Information Technology company lost its business because it was stuck to the old user experience rather focusing on the new one. Even the Windows UI failed and the company lost many of its followers.

ux-design-and-importance-graphical-representation

You can’t miss prioritizing user experience (UX), as ignoring it will lead to customer dissatisfaction in the long run which will result in losing your valuable customer. There are a majority of businesses which was a minor start-up, in the beginning, a few years back they have gained their peak of success because of the unique user experience. Whether it’s Facebook, Apple, Google or any other top brand they had always prioritize their user experience. User experience is how a person feels when interacting with the system. It can be any experience related to website desktop app, mobile app, human/device interaction.

Keeping apart the bookish definition in simple words it is what a what a person feels about the product. UX is basically the feeling and view of a man, how he feels when using an item, framework or administration outline.

{…If you don’t know why you chose the colours on your website, the font in your emails, or the packaging of your product, it’s time to start asking why..?

Why is UX Important?

UX is basically related to customer satisfaction. The more he satisfied using the service application website or any other thing will make him decide whether to use the product again or discard it.

Let’s have a clear view of its importance from an example. You need to search for a particular thing on the web. Now, you will search and open the related thing in tabs. What happens if the site is not smooth and takes a time of more than 20 sec for loading? It’s definite that you will switch to the next tab and search your relevant detail on another site which is comparatively faster. You are off with the site before analyzing the content on the site.

importance-of-ux-design-why-is-it-important-image

Let’s have a glimpse of the other side of it. You visit a site with good speed, you were able to navigate through the content easily. Now, you will visit the site again as you had a satisfactory experience.

It’s very clear from the above example what the UX means and how much importance it has in the business growth. On the off chance that the item can summon positive feelings from the client, the client will continue utilizing the item.

In the present era quickly developing organization those web and portable applications that react rapidly and effectively are turning into the best.

In the event that your subpage with a particular item is stacking 15 seconds longer than a contender’s subpage, it will make your customer dissatisfied. End-users often go on website knowing what they want and they want to find it as fast as possible. The designer should aim at designing the UX as such as the user visits and gets the required relevant information as soon as possible within a short span of time.  

Client encounter is similarly as vital as visual personality. Truly. It doesn’t make a difference what your site or application looks like if individuals don’t know how to collaborate with it. And moreover, they also have to appreciate that association.

While UX is vital for any digital product, it is much more imperative for specific kinds of advanced digital products: complex apps or websites, retail or online deals, start-up sites, and organizations, or small business are expected to long last.

End Note:
So, in the entire development cycle of the mobile app website or any other platform for user interaction one need to focus entirely on the UX design. You need to concentrate on the end-user that they must be satisfied with their experience using the product. As a good experience will make them come back while they are hunting for the similar product.

Mobile Design Tips to Make Your App Engaging and User-Centric

Mobile Design Tips to Make Your App Engaging and User-Centric

While designing and developing a mobile app, one of the end goals for every designer is – engagement. What is that? Engagement is creating a mobile app that encourages user to stick and stay longer with a mobile app. designing a mobile app that engages and encourages user to stay longer with an app is all about user-friendliness and functional simplicity. And, now it has become tough for a user to capture a mobile user’s attention for a longer run and keep it. According to a research done in 2015 by Forrester Research – the US and UK Smartphone owners use an average of 24 apps every month, but on an average they spend more than 80 percent of their in-app time on just five to six apps. Most of the users discard most of the app within just 30 days of download.

Today Instagram is one of the social networking apps that offer user-centric and one of the most engaging user experiences in the industry. On an average 35% of Instagram’s 300 Million active users check Instagram multiple times a day and use the Instagram app for almost 21 minutes every day. Let’s see what your app can learn from Instagram’s huge success?  Here’s a list of 10 design tips that will help you know how to make your mobile app engaging and user-centric.

 

  1. Should be self-explanatory: By using familiar visual metaphors and required behaviors, you can make the app user-centric and engaging.
  1.  Add friendly Language: It will help you in making your calls to action clear.
  1.  Use instant Gratification: It will help you in balancing the freedom to explore and guidance to reach the workflow aim as effectively as possible.
  1. Enhanced and Perceived Performance: Load times can be minimized and you can “trick” users by designing user-centric workflows that obscure delays.
  1.  “Golden Nuggets”: By providing small and pleasant mobile interactions that make users feel surprised and delighted. However, these features aren’t functionally essential, but they are crucial to have amazing user experience.
  1. User Value Proposition: While asking for information about the user, always offer a positive exchange in functionality.
  1. Transparent User Interface: Eradicate perceived obstruction between the user and the content. And, once the Interface achieves this level of transparency, the UI will begin to fade away for the user.
  1. Easy Navigation: You need to create a flow that requires just 1-2 fine touches to get the relevant content. And, anything more than that will tend user to give up.
  1.   Rewarding Behaviors: Once user completes an essential action, your app should be capable to deliver visual, aural and perceptible responses so that success can be confirmed.
  1. Strategic Alerts & Notifications: By delivering a sense of urgency, make users to open an app or take a required action. But you need to be careful in terms of tone and frequency as too many notifications can annoy users.

Hope the above mentioned tips will help you in understanding the mobile design tips in order to make your app engaging and user-centric.

Key Mobile User Interface Strategies that Make Customers Love Your App

So, you are aggravated by a poorly designed user interface mobile app. Always remember that user interface design is about more than just look & feel. A captivating user interface makes app user-friendly, thus, reducing uncertainty, which in turn, results in decreasing the number of uninstalls. As a bad UI can estrange your users and an amazing UI has the potential to make customers love your app. Let’s take a look at the three mobile UI design strategies that will help you retain your potential customers, earn positive reviews, and generate revenue and value from your mobile app.

  1. Build a strong, intuitive and user-friendly foundation

The user interfaces are all always designed to help users achieve specific and targeted goals including creating an account to entirely complete a task or make a purchase. A goal-driven and user-centric design includes creating personas for the users so that they can easily use your app. Most of the developers and app development does this mistake – they design the app first and expect that users will adapt to it later. While a goal-driven and user-centric user interface design places users at priority and designs around their requirements.

  1. Dig deeper and thoroughly analyze to know about your users

For any app or game, its users, above all, comes first. The more an app developer understands its users, the easier they’ll find it to design and build a UI that puts user’s needs ahead of any other factor. The more you research and learn about your users, the more you will save yourself from major headaches and resources in the future. It’s far easier to get the user interface right for the first time only than from redesigning the app after the release. You should also run usability tests for your app so that the real people can interact with it in a very natural way. Always remember that your users are the ultimate moderator of your app, and by taking shortcuts, you are hurting their experience.

  1. Make your users feel comfortable while using your mobile app

By designing your app’s user interface user-friendly, you should make users feel comfortable. You should avoid the persuasion to innovative in your app’s design; if it’s affecting user experience. Instead build your app around well-known UI patterns. Today people spend the majority of their mobile time in using the same and repetitive applications. Apps like Twitter, Facebook and Chrome are designed with the same UI patterns; and even users have also grown comfortable with them and expect them in other apps as well.

Reinvention of mobile app is important but it should not affect user experience. Infact instead of reinventing the wheel, you should consider designing your mobile application’s UI in such a way that it should make users feel familiar and comfortable. Right from the moment, users open your app for the first time; you should be creative and make your users familiar and comfortable.

How to improve your mobile app’s UI?

By brushing off the UI design, you can essentially make your app successful. Even, if you have a deep understanding of the value your app, but if your users can’t navigate through your app’s menus and tabs or they are unable to understand its interface, you can’t make your app successful because users will never be able to discover its value.

Right from simplifying to making use of common UI patterns, there are many ways to enhance your app’s user interface.

What Are The Benefits Of Mobile App Prototyping?

What Are The Benefits Of Mobile App Prototyping?

Mobile app prototyping is a critical part of mobile app development phase. Today a mobile app prototype has become a working and interactive model of the end product. As it communicates and smoothens the design and navigation of a mobile app to stakeholders, thus maximizing the efficiency of the mobile app development process. During the mobile app development phase, prototypes help in bringing ideas to life and transform a creative and unique vision into a reality, which in turn, helps in meeting the customers’ business requirements. Today many product ideas fail because they are unable to capture:

    • Whether it’s a good idea or not,
    • Whether it’s user-friendly and easy to use and
  • The final outcome of the end-product.

App prototyping is a comparatively quick and cost-effective way to validate a product. However; it has many other benefits, too.

Exploring New Ideas and Enhancements

App prototyping helps in validating an idea and allows users to explore new ideas and solutions in the early phase of the development process. During the prototyping phase, user testing can help identify the possible enhancements, which can be created before the product gets completed. Today a prototype has become the product foundation that can either be enhanced upon or altered to meet the project requirements and goals. By having the rigorous testing of the product, a user test can trigger new ideas and confirm which direction to adopt with development. This allows solution to challenges, during the development process, which in turn, can save costs in the longer run. Thus, it’s far cost-effective and it can rectify the problems in the beginning stages of app development rather than towards the end phase of development. App prototypes, thus allow for a much closer examination and evaluation of the final deliverables.

Client and Stakeholder Involvement

By developing an app prototype, client and stakeholders will get a greater sense of involvement during the development of the end-product. Prototyping thus allows for the developers and designers to explore more unique ideas and exchange feedback with the client and end-users. By adopting this method, the end-product will become more likely to embody the brand’s own ideas and features while successfully meeting their specific project requirements. By involving everyone in the project including the analysts, developers, designers, stakeholders and clients,  problems can be examined in detail and encourage feedback to create a product that will meet business and user’s needs.

Funding

In order to make the product go beyond the theories, it is required to achieve buy-in from both the internal and external stakeholders. And, always remember that before a stakeholder thinks of investing, the prototype must provide them with a feasible and tangible product so that, it can be ensured that it’s a valuable investment. App prototyping can help in reducing the uncertainties and provide a demonstration of how the final end-product will work, thus helping investors to ensure the product is valuable enough to invest in.

Market Validation

By creating a product that results in deep customer engagement, it has become difficult task to accomplish. Now it’s easy to test the usability of a mobile app, but have you ever thought? – How do you know if there’s an actual requirement for it? – The answer is successfully running the prototype through a user test.

By doing the proper exploration and experimentation by leveraging mobile app prototyping, user can produce better end-results and create apps that are valuable for the end-user. However, app prototyping avoids these few common mistakes, thus ensuring an efficient and valuable product.

Why Successful Enterprise UX Should be Human-centric?

Why Successful Enterprise UX Should be Human-centric?

The business benefits of intuitive, user-friendly and trending technologies have been highlighted in various sources, that includes prominent media outlets like Harvard Business Journal and Forbes. If you are looking for delivering positive user experiences (UX), a task for a multidisciplinary team is seen. Initially, researchers investigate and document the current state of user experience, then designers craft the solutions to address the pain-points and challenges of the present user experience. And then finally, engineers translate designed tools into perceptible technology products that yield much-enhanced user experience. Having both the factors –  psychological and physical aspects of technology, we can have a successful enterprise UX.

The first and foremost step in the process of delivering the positive user experience is user research. We can say that, it’s a multi-faceted approach to understand the user’s behavior, business and technology they deal with. By having the contextual inquiries, surveys and interviews, we can have the most common user research methods to yield great insights. However, by having the multi-tool, multi-user role, multi-location, multi-step and process-oriented solutions, we can have the much more complex user experience challenges. Let’s take a look at a few standard research methods that fall short:

While investigating user experience in intricate and complex environments, human factors expertise is required. Human factors is one of the key discipline of understanding how users can interact with their environment from psychological as well as physical perspectives. Psychological facets focus on challenges like “how the   user will remember and execute the exact sequence of buttons so that they can press the button to initiate a rocket launch?” Today physical considerations deal with tangible objects and address questions including “Does the size of the buttons on the  keyboard he is using, allows easy and error-free data entry while user is wearing gloves?” However, answering such kind of questions needs proper training in human factor methods and theories, something that most of the user experience practitioners do not includes or posses.

What is so special about Human Factors?

If technology is not optimally designed and developed to prevent errors, speed up the data entry, be convenient to carry around and so on, it would negatively impact the business operations and can even lead to severe accidents and disasters. Definetly, standard user research methods can restrict the need for a streamlined process to get improved design of an interface. Although,  the methods for documenting and quantifying the relevant components of user experience, including critical and non-critical decision points, click-paths, key-strokes and cognitive fatigue come right from the human factors domain. For instance, human factors experts can quantify exactly and in numerous ways how distracted drivers are who text on their phones. Such insights make significant impact on design of enterprise software, especially tools that are used in industrial space.

User research in any technology design process is important. Methods for user research should be selected by experts as they should know the best pros and cons of each are, and which goals will help meet the business objectives. However, the human factors expertise may not always be required as a part of the user research process, but it is for a secret weapon, while we are handling complex enterprise operations and technology challenges. Ensure your research and development team has the appropriate expertise for your business and technology projects.